An Affordable Master of Science Program for Career Advancement

  • $833/credit or $2,500 per course (30 credits total)
  • $25,000 Tuition
  • No GMAT Required
  • AACSB-accredited Business Program

A Marketing Master’s Built for Tomorrow’s Opportunities

The Stonehill College master of science in marketing degree provides graduates with the in-demand skills needed to take on complex real-world issues. The program allows professionals to future-proof their careers in a rapidly evolving digital, data-driven marketing profession that requires innovation and strategic thinking.

Along with direct skills in marketing, the curriculum is intended to develop communication skills and decision making, a deeper and nuanced understanding of organizational structure, and pertinent leadership skills to manage both projects and individuals. It allows graduates to apply what they learn to their field of interest – including graphic design, e-commerce, sports marketing and marketing analytics.

What You Will Learn

  • Master the essential foundations of marketing
  • Harness the power of digital marketing and social media marketing
  • Ignite creativity in developing marketing strategy
  • Explore cultural and global perspectives in marketing strategy
  • Craft winning marketing strategies with confidence 

This program provides the critical thinking skills needed to succeed in a marketing career, and a strong foundation in key areas like digital marketing, creative thinking, marketing analytics and marketing strategy. Graduates will be well-equipped to face current marketing challenges, contribute to their organizations and grow professionally.

Stonehill Marketing M.S. Advantages

Our marketing master’s program is designed specifically to maximize career value and minimize the challenges of balancing profession, personal and academic goals. Beyond a curriculum built to deepen students' understanding of the field, the program also provides a unique opportunity to network with classmates from a wide array of fields and gain access to industry leaders through guest speaker events.

Students can choose to attend part time or enter our one-year accelerated program, both of which offer a mix of in-person and online classes.

Key Program Advantages

  • Accelerated (1-year) or part-time options with evening classes and the flexibility of two entry points: fall and spring
  • Campus-based program with some online and hybrid course offerings
  • Courses guided by accomplished marketing professionals, known for their extensive industry experience and research
  • AACSB International accreditation, a highly esteemed designation shared by few programs

AACSB Accredited

Stonehill’s business program is accredited by AACSB International, placing us within an elite group of higher education institutions that make up less than 5% of the world’s business schools.

Recent Accolades

Organizations involved in assessing U.S. colleges and universities continually cite Stonehill as being among the best in the nation when it comes to value, outcomes and a commitment to making the world a better place. See full list of accolades.

A Marketing Master’s with a Moral Compass

At the heart of every Stonehill program is the College's mission: to help create a more just and compassionate world.

Students in our master of science in marketing program gain the ability to enhance their professional capacity and their careers in a culture that prizes global citizenship and civic engagement. It is a foundation that allows graduates to address systemic and societal issues through the lens of marketing.

The Meehan School of Business

The Meehan School of Business empowers students to be adaptive, compassionate leaders in a rapidly evolving global economy. Inside this modern, state-of-the-art business building, marketing students take courses, collaborate and build strong relationships with other working professionals.

Learn from Professors Who are Seasoned Practitioners in the Field

The marketing master’s program draws on Stonehill’s exceptional faculty and experts, who are highly regarded in the industry for their creativity and networking skills. From research on the impact of social media to presentations for companies such as Target and Amazon, all faculty members bring with them extensive experience and a distinct knowledge of their field. As a graduate student at Stonehill, you will have the opportunity to learn from and work alongside other professionals who are also looking to advance their careers.

  • Lee McGinnis

    Lee McGinnis has several years of marketing experience, including working at upscale resorts and casino properties. A great deal of his research is focused on growing the game of golf, having concentrated his dissertation to growing the game among women. Along with his golf research, McGinnis has done extensive work on underdogs in sports, society and business.

  • Kristin McGillicuddy

    Kristin McGillicuddy has 24 years of marketing experience with senior marketing and higher education positions. Her experience includes management and consulting work in the areas of marketing strategy, product development, business development, innovation, integrated marketing communications, sales, marketing research and brand management. 

  • Eddie Rhee

    Eddie Rhee’s research interest is in the areas of medical marketing, multichannel strategy, customer communication strategy in database marketing and customer relationship management. He has published articles in the Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Database Marketing and Customer Strategy Management, and Advances in Business and Management Forecasting.

A Growing Demand for Marketing Professionals

According to the U.S. Bureau of Labor and Statistics (BLS), Advertising, Promotions and Marketing Manager careers will grow 6% through 2032, which is faster than average.

Average Annual Salary

The median annual salary for advertising, promotions and marketing managers overall is $138,730, according to the BLS.

Job Growth

According to the BLS, the growth rate for marketing professionals through 2032 is six percent, which is considered to be faster than the average for all occupations.

Job Openings

According to BLS, an average of 34,000 openings for advertising, promotions and marketing managers are projected each year, over the decade.

Contact Graduate & Professional Studies

Duffy – 124/126

Graduate & Professional Studies Admission assists students as they explore graduate and professional opportunities offered at Stonehill College.