Master’s in Marketing: Marketing Analytics Pathway
The master’s degree in marketing with a focus in marketing analytics ensures marketers gain the in-demand skills to analyze and extract data and use it to inform their decision-making across online and offline initiatives.
A Master’s Degree in Marketing With a Focus in Marketing Analytics
Stonehill’s master’s degree in marketing provides students with the expertise and knowledge needed to advance and lead in an ever-evolving 21st-century marketing environment.
The marketing analytics pathway prepares marketers to analyze and extract data from a variety of sources and use it to develop actionable marketing strategies that improve business results. Students will understand how organizations leverage analytics in a variety of environments and how marketers can utilize data to inform their decision-making across online and offline initiatives.
In this pathway, students will:
- Develop tools and strategies for data and marketing analysis
- Develop skills in statistical analysis of both categorical and quantitative data using SAS
- Explore applications of data analysis to the marketing field, such as visualization and digital storytelling, and in areas like social media
- Understand issues of security, privacy and ethics in marketing analytics
All marketing master’s students are required to take five core courses as well as five elective courses to complete their program. For the marketing analytics pathway, courses such as Social Media Marketing and Visualization & Digital Storytelling ensure marketers gain a strong understanding of data analytics and its use in the digital space. This is especially important so marketers can effectively measure initiatives like website design, advertising, product development, events and promotions.
Leverage the Power of SAS
Earn a Graduate Certificate in Marketing Analytics
For marketers looking to expand their knowledge in the field of data analytics, Stonehill offers a five-course professional certificate in marketing analytics. This certificate builds on a base of marketing knowledge and experience. It focuses on analyzing and extracting data and understanding how organizations utilize data to strengthen their marketing decision-making.
If a student completes the Marketing Analytics Graduate Certificate and wishes to pursue their master’s in marketing, these courses can be applied toward the master’s degree.