Digital Marketing Graduate Certificate
The Digital Marketing Graduate Certificate Program ensures marketers strengthen in-demand practical and strategic skills in key digital marketing areas.
Finish in 9 to 12 months.
- Spring Semester: January 1, 2024
- Summer Semester: May 1, 2024
- Fall Semester: August 1, 2024
15-Credit Graduate Certificate in Digital Marketing
The Digital Marketing Graduate Certificate Program allows students to strengthen their strategic and practical skills in key digital marketing areas, including data analysis and metrics, social media, digital storytelling, ethics and privacy issues, email marketing, online advertising, search engine optimization (SEO), and strategic uses of internet technologies, among others. Coursework includes a combination of thought leadership and hands-on simulations.
Through this certificate, students will:
- Understand and evaluate technologies that strengthen the marketing function within an organization
- Develop skills in social media, email marketing, online advertising, website strategy and SEO
- Use data and metrics to determine and drive the effectiveness of digital marketing initiatives
- Understand the target customer in developing digital marketing plans and strategies
This program includes on campus, online and hybrid courses, and its flexible schedule is designed to meet the needs of working professionals.
Become a Skilled Digital Marketer
The 15-credit Digital Marketing Graduate Certificate includes five courses to ensure students broaden their understanding and strengthen their skills in key areas such as social media, digital storytelling, data analysis and emerging technologies.
This course focuses on several important areas impacting the dynamic nature of internet marketing by addressing the role of mobile marketing, social marketing and local marketing in today’s environment, the integration of e-commerce into the marketing activities, and the major problems and opportunities that e-commerce activities pose for the marketing manager.
A hands-on course emphasizing the importance of data visualization in understanding data. Designed for those who have never used data visualization software before, this course will utilize Microsoft Power BI to prepare students to create reports and dashboards at all levels of an organization. Students will learn exploratory and explanatory data analysis and learn how to ask the right questions about what is needed in a visualization. Students will assess how data and design work together and learn which visualization to use in various situations. Students will learn how to balance the goals of their stakeholders with the needs of their end-users and be able to structure and organize a digital story for maximum impact.
A survey and case study course emphasizing the importance of data privacy and security. We need to share data in organizations, but the more we share it, the more it becomes necessary to protect it. By the end of the course, students will understand the legal, social, and ethical ramifications of data security and privacy as well as the concepts behind data guardianship and custodianship and data permissions. Special attention will be given to industry-specific data privacy laws (HIPAA, FERPA, PCI DSS, etc.).
The digital marketing course explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, and 3D Printing. It will provide a richer understanding of the foundations of the new digital marketing landscape and a new set of stories, concepts, and tools to help the students digitally create, distribute, promote, and price goods and services.
This social media marketing course is designed to help the students understand how marketing has changed due to the rise of social media and changes in various underlying contextual factors such as dramatically increased speed of information dissemination across consumers and brands. The emphasis of this course is on understanding consumers’ social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness.
Strong Demand for Digital Marketing Professionals
The Meehan School of Business
The Meehan School of Business empowers students to be adaptive, compassionate leaders in a rapidly evolving global economy. Inside this modern, state-of-the-art business building, marketing students take courses, collaborate and build strong relationships with other working professionals.
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