Upcoming Application Deadlines

  • Fall Semester: August 1, 2024
  • Spring Semester: January 1, 2025
  • Summer Semester: May 1, 2025

15-Credit Graduate Certificate in Digital Marketing

The Digital Marketing Graduate Certificate Program allows students to strengthen their strategic and practical skills in key digital marketing areas, including data analysis and metrics, social media, digital storytelling, ethics and privacy issues, email marketing, online advertising, search engine optimization (SEO), and strategic uses of internet technologies, among others. Coursework includes a combination of thought leadership and hands-on simulations.

Through this certificate, students will:

  • Understand and evaluate technologies that strengthen the marketing function within an organization
  • Develop skills in social media, email marketing, online advertising, website strategy and SEO
  • Use data and metrics to determine and drive the effectiveness of digital marketing initiatives
  • Understand the target customer in developing digital marketing plans and strategies

This program can be completed fully online or with a mix of in-person and online classes. Its flexible schedule is designed to meet the needs of working professionals.

Become a Skilled Digital Marketer

The 15-credit Digital Marketing Graduate Certificate includes five courses to ensure students broaden their understanding and strengthen their skills in key areas such as social media, digital storytelling, data analysis and emerging technologies.

This course focuses on several important areas impacting the dynamic nature of internet marketing by addressing the role of mobile marketing, social marketing and local marketing in today’s environment, the integration of e-commerce into the marketing activities, and the major problems and opportunities that e-commerce activities pose for the marketing manager.

A hands-on course emphasizing the importance of data visualization in understanding data. Designed for those who have never used data visualization software before, this course will utilize Microsoft Power BI to prepare students to create reports and dashboards at all levels of an organization. Students will learn exploratory and explanatory data analysis and learn how to ask the right questions about what is needed in a visualization. Students will assess how data and design work together and learn which visualization to use in various situations. Students will learn how to balance the goals of their stakeholders with the needs of their end-users and be able to structure and organize a digital story for maximum impact.

A survey and case study course emphasizing the importance of data privacy and security. We need to share data in organizations, but the more we share it, the more it becomes necessary to protect it. By the end of the course, students will understand the legal, social, and ethical ramifications of data security and privacy as well as the concepts behind data guardianship and custodianship and data permissions. Special attention will be given to industry-specific data privacy laws (HIPAA, FERPA, PCI DSS, etc.).

The digital marketing course explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, and 3D Printing. It will provide a richer understanding of the foundations of the new digital marketing landscape and a new set of stories, concepts, and tools to help the students digitally create, distribute, promote, and price goods and services.

This social media marketing course is designed to help the students understand how marketing has changed due to the rise of social media and changes in various underlying contextual factors such as dramatically increased speed of information dissemination across consumers and brands. The emphasis of this course is on understanding consumers’ social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness.

Strong Demand for Digital Marketing Professionals

According to LinkedIn, the most in-demand skills for marketing professionals in 2023 are tied to digital marketing. As more companies make skills-based hires and look to grow their digital strategy, employers are looking for employees with skills in social media, digital marketing, data analytics and project management, among others.


According to Zippia, the projected digital marketing specialist job growth rate is 19% from 2018 to 2028.


According to Zippia, as demand for skilled digital marketers has increased, salaries have increased 5% for digital marketing specialists in the past five years.


According to Salary.com, the average salary for a digital marketing manager is $122,413.

AACSB Accredited

Stonehill’s business program is accredited by AACSB International, placing us within an elite group of higher education institutions that make up less than 6% of the world’s business schools.

The Meehan School of Business

The Meehan School of Business empowers students to be adaptive, compassionate leaders in a rapidly evolving global economy. Inside this modern, state-of-the-art business building, marketing students take courses, collaborate and build strong relationships with other working professionals.

Recent Accolades

Organizations involved in assessing U.S. colleges and universities continually cite Stonehill as being among the best in the nation when it comes to value, outcomes and a commitment to making the world a better place. See full list of accolades.

Contact Information

Graduate & Professional Studies Admission assists students as they explore graduate and professional opportunities offered at Stonehill College. 

Kristin M. McGillicuddy

Kristin M. McGillicuddy

Professor of Practice in Graduate Marketing and Director, Marketing Master’s Degree Program Director
Graduate Studies