Master’s in Marketing: Digital Marketing Pathway
Stonehill’s master’s degree in marketing with a focus in digital marketing ensures marketers strengthen in-demand practical and strategic skills in key digital marketing areas.
A Master’s Degree in Marketing With a Focus in Digital Marketing
Stonehill's master’s degree in marketing provides students with the expertise and knowledge needed to advance and lead in an ever-evolving 21st-century marketing environment.
The digital marketing pathway allows students to strengthen their strategic and practical skills in key digital marketing areas, including data analysis and metrics, social media, digital storytelling, ethics and privacy issues, email marketing, online advertising, search engine optimization (SEO), and strategic uses of internet technologies, among others. Coursework includes a combination of thought leadership and hands-on simulations.
In this pathway, students will:
- Understand and evaluate technologies that strengthen the marketing function within an organization
- Develop skills in social media, email marketing, online advertising, website strategy and SEO
- Use data and metrics to determine and drive the effectiveness of digital marketing initiatives
- Understand the target customer in developing digital marketing plans and strategies
All marketing master’s students are required to take five core courses as well as five elective courses to complete their program. For the digital marketing pathway, courses such as Social Media Marketing and E-Commerce broaden their understanding and strengthen their skills in key areas such as social media, digital storytelling, data analysis and emerging technologies.
Strong Demand for Digital Marketing Professionals
Earn a Graduate Certificate in Digital Marketing
For marketers looking to expand their knowledge in digital marketing, Stonehill offers a five-course professional certificate in digital marketing. The certificate builds on a base of marketing knowledge and experience to strengthen a student's strategic and practical skills in key digital marketing areas, including data analysis and metrics, social media, digital storytelling, ethics and privacy issues, email marketing, online advertising, SEO, and strategic uses of internet technologies, among others.
If a student completes the Digital Marketing Graduate Certificate and wishes to pursue their master's degree in marketing, these courses can be applied toward the master's degree.