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Introduces the key concepts of data analytics and data science as applied to solving data-centered business problems in many industries. Emphasizes principles and methods covering the process from envisioning the problem to applying data science techniques to deploying the results to improve a business and help make decisions. Topics include an introduction to data-analytic thinking; application of data science solutions to business problems; achieving and sustaining competitive advantage with data science. Students will read and analyze data analytics case studies in various industries.

This course will run online and on campus on Wednesdays from 4–6:30 p.m.

This course is designed to introduce students to the fundamentals of marketing in the context of a creative and innovative program design. Students will learn techniques for improving the flexibility and originality of their thinking and will explore approaches used by marketing practitioners to create and sustain organizational innovation.

This course will run online and on campus on Tuesdays from 4–6:30 p.m.

The marketing strategy course is designed to allow students to understand and develop marketing strategies for a real-world business or organization. Through case studies and in-class discussion, students will analyze the opportunities and challenges of selecting effective and efficient platforms and promotional tools. Special emphasis will be put on the synergies and effectiveness of the marketing mix.

This course will run online and on campus on Tuesdays from 7–9:30 p.m.

This course is designed to introduce to students various marketing aspects of entrepreneurship such as idea generation, problem validation, market research, marketing strategy development and financial forecasting. Students will develop a marketing plan for a venture idea of their choosing and apply online marketing strategies to help market that idea. The course focuses on understanding customer needs, target selection, positioning, and data analytics. Through case studies and project work, students learn to develop a feasible marketing plan, and leverage digital technology to market their new venture.

This course will run online and on campus on Mondays from 4–6:30 p.m.

This course focuses on the planning and oversight of an organization’s finances, utilizing modeling techniques for budgeting, planning, and forecasting. Emphasis is placed on analyzing and managing financial data to make decisions and mitigate risk. Other key topics include the types and purpose of financial statements; the importance of financial reporting in evaluating performance; valuation concepts, techniques, and models used in finance; and the use of financial analyses using the appropriate financial tools, techniques, and technologies.

This course will run on campus on Mondays from 7–9:30 p.m. or online on Mondays from 4–6:30 p.m.

This course provides an in-depth examination of global supply chain management’s strategic, operational, and financial aspects. Students will explore key topics such as supply chain design, logistics, procurement, inventory management, risk mitigation, and the impact of globalization on supply networks. The course emphasizes the integration of supply chain processes across international markets, the role of technology in optimizing efficiency, and the challenges posed by geopolitical and economic factors. Key topics include basic supply chain metrics, tradeoffs in making supply chain decisions, and tools for effective and efficient supply chain management, production planning and inventory control, order fulfillment, and supply chain coordination. Through case studies and real-world applications, students will develop the skills to manage complex supply chains, enhance global sourcing strategies, and improve overall supply chain success and resilience.

This course will run online on Thursdays from 7–9:30 p.m.

This course provides a comprehensive overview of public health administration, focusing on the intersection of business principles and public health management. Students will explore the structure and function of public health systems, policy development, healthcare financing, program planning, and population health management. The course emphasizes strategic leadership, financial stewardship, and operational efficiency in public health organizations. Key topics include healthcare policy and regulation, epidemiology, health equity, and crisis management. Students will apply administration principles in developing solutions to modern public health problems and will understand the role of government and other organizations in creating and implementing policies that impact the performance of the public health system.

This course will run online on Tuesdays from 4–6:30 p.m.

This course examines the unique challenges and strategic decisions involved in managing a business beyond the startup phase and through various stages of growth. Focusing on the complexities and challenges of managing growth, students will explore key areas such as operational efficiency, organizational structure, leadership, financial management, marketing strategies, and strategic decision-making in expanding businesses. Students will learn how to address the unique challenges that arise during the growth phase, including maintaining company culture, managing resources, overcoming operational hurdles, and navigating market competition. The course emphasizes an experiential approach to growth management and equips students to lead and manage organizations effectively through periods of expansion while maintaining agility, innovation, and profitability.

This course will run online on Mondays from 7–9:30 p.m.

A survey and case study course emphasizing the importance of data privacy and security. We need to share data in organizations, but the more we share it, the more it becomes necessary to protect it. By the end of the course, students will understand the legal, social, and ethical ramifications of data security and privacy as well as the concepts behind data guardianship and custodianship and data permissions. Special attention will be given to industry-specific data privacy laws (HIPAA, FERPA, PCI DSS, etc.).

This course runs online on Tuesdays 7–9:30 p.m.

A special topics course which will explore current major trends in the data analytics landscape. Topics may include natural language processing, fraud prevention, social media analysis, the role of analytics in financial management, artificial intelligence, or unstructured data analysis.

This course runs online and on campus on Tuesdays from 4–6:30 p.m.

This course focuses on several important areas impacting the dynamic nature of internet marketing by addressing the role of mobile marketing, social marketing and local marketing in today’s environment, the integration of e-commerce into the marketing activities, and the major problems and opportunities that e-commerce activities pose for the marketing manager.

This course runs online and on campus on Mondays from 4–6:30 p.m.

Students will identify current and emerging career opportunities in the field of event management. They will learn relevant strategic, organizational communication theory as it relates to event planning and will gain significant practice in planning, designing and critiquing events through hands-on experience. Students will analyze ways in which organizations communicate their image and message through events and promotions, while considering key issues facing the event industry in today’s global society.

This course runs online and on campus on Tuesdays 7–9:30 p.m.

This course will cover marketing principles and theories in a sports context as well as topics specific to sports marketing and analytics. These include sports agency, licensing, sports events, college sports, leveraging, fan behavior, underdogs and athletic endorsements. Students will use a simulation to experientially understand how to segment, target and position sports products with an appropriate marketing mix using data and evidence to determine strategic and tactical moves.

This is a great course for athletes, coaches, data analysts, sport marketing majors and anyone interested in the global sports industry as it continues to expand and transform.

This course introduces students to legal, ethical, and policy issues in public health and healthcare. Students will explore basic principles underlying the legal system, governmental regulation, the development of policies and legal rules, and how to interact ethically and effectively with the legal system as a public health practitioner. Topics include healthcare reform, regulatory compliance, risk management, patient rights, bioethics, and the role of government in healthcare decision-making. Students will examine the legal context of the relationship between the individual and the community and understand public health regulation in the context of a market-driven system. The course emphasizes the application of business and legal principles to navigate complex ethical dilemmas, ensure regulatory compliance, and develop strategies for effective healthcare leadership.

This course runs online and on campus on Wednesdays from 4–6:30 p.m.

The course provides a comprehensive overview of the major legal considerations involving international business transactions and operations. Students will explore key topics such as international trade law, contract law, dispute resolution, intellectual property rights, and regulatory compliance. The course also covers the role of international organizations such as the WTO, UN, and regional trade agreements in shaping global business regulations. Emphasis will be placed on legal risk management, ethical considerations, and the impact of geopolitical factors on multinational enterprises. Students will engage in in-depth case analyses and develop a discussion paper on the legal and/or ethical implications of a specific international convention, business practice, or topic involving multinational corporations operating in the contemporary international legal environment.

This course runs online and on campus Tuesdays from 4–6:30 p.m.

This course is designed to introduce students to the fundamentals of marketing in the context of a creative and innovative program design. Students will learn techniques for improving the flexibility and originality of their thinking and will explore approaches used by marketing practitioners to create and sustain organizational innovation.

This course will run at Stonehill on Cape Cod at the Riverview School in Sandwich on Tuesdays from 6–9 p.m.