Master’s in Marketing: Data Analytics Pathway
Stonehill’s master’s degree in marketing with a focus in data analytics ensures marketers gain the in-demand skills to analyze and extract data and use it to develop actionable strategies.
A Master’s Degree in Marketing With a Focus in Data Analytics
Stonehill’s master’s degree in marketing provides students with the expertise and knowledge needed to advance and lead in an ever-evolving 21st-century marketing environment.
The data analytics pathway prepares marketers to analyze and extract data from a variety of sources and use it to develop actionable strategies that improve business results. Students will understand how organizations leverage analytics in a variety of environments and how marketers can utilize data to inform their decision-making.
In this pathway, students will:
- Develop tools and strategies for data analytics
- Develop skills in statistical analysis of both categorical and quantitative data using SAS
- Explore applications of data analysis to the marketing field, such as visualization and digital storytelling
- Understand issues of security, privacy and ethics in data analytics
All marketing master’s students are required to take five core courses as well as five elective courses to complete their program. For the data analytics pathway, courses such as Statistics for Data Analytics and Visualization & Digital Storytelling ensure marketers gain a strong understanding of data analytics and its use in the digital space.
Leverage the Power of SAS
Earn a Graduate Certificate in Data Analytics
For marketers looking to expand their knowledge in the field of data analytics, Stonehill offers a five-course professional certificate in data analytics. This certificate builds on a base of marketing knowledge and experience. It focuses on analyzing and extracting data and understanding how organizations utilize data to strengthen their decision-making.
If a student completes the Data Analytics Graduate Certificate and wishes to pursue their master’s degree in marketing, these courses can be applied toward the master’s degree.