Master’s in Marketing: Experiential Marketing Pathway
Stonehill’s master’s degree in marketing with a focus in experiential marketing ensures marketers gain the in-demand skills to understand customers and enhance the customer experience.
A Master’s Degree in Marketing With a Focus in Experiential Marketing
Stonehill’s master’s degree in marketing provides students with the expertise and knowledge needed to advance and lead in an ever-evolving 21st-century marketing environment.
The experiential marketing pathway provides a strong foundation in understanding customers and meeting their needs through a variety of online and offline marketing initiatives. Students will gain strategies for ensuring a memorable and positive customer experience (CX) as they engage with an organization’s websites, social platforms, events and materials, among other touchpoints.
In this pathway, students will:
- Gain a deep understanding of the target customer as they develop marketing initiatives, events and interactions
- Understand how to use tools like graphic design, social media and events to strengthen the customer experience
- Recognize the role of data and its contribution to visualization and storytelling in enhancing the customer experience
All marketing master’s students are required to take five core courses as well as five elective courses to complete their program. For the experiential marketing pathway, courses such as Strategic Event Planning & Management and Buyer Behavior ensure marketers gain a strong foundation in understanding customers and ensuring a positive experience through each touchpoint in the customer journey.
The Experiential Marketing Advantage
Earn a Graduate Certificate in Experiential Marketing
For marketers looking to expand their knowledge in the field, Stonehill offers a five-course professional certificate in experiential marketing. This certificate builds on a base of marketing knowledge and experience. It focuses on strategies for ensuring a positive customer experience as targets engage with an organization’s websites, social platforms, events and marketing materials, among other customer touchpoints.
If a student completes the Experiential Marketing Graduate Certificate and wishes to pursue their master’s degree in marketing, these courses can be applied toward the master’s degree.