The Marketing major at Stonehill helps develop the ability to analyze and respond to the opportunities and challenges facing marketing managers in order to effectively, efficiently and ethically serve and satisfy an organization’s customers.
Marketing is the business function that identifies and anticipates customers’ needs and wants, creates products to satisfy those desires, and then delivers those products through various techniques of pricing, distribution and promotion.
The Stonehill Marketing major curriculum at Stonehill College is designed to provide the knowledge and experience students need to launch into a marketing career as well as the critical thinking skills they will need as they advance to more senior management positions. A marketing degree can be applied in numerous specialized institutions, such as:
- Advertising agencies
- Marketing research firms
- Management consultants
- Service organizations
- Retailing, wholesaling and manufacturing companies
A Valuable Liberal Arts Foundation
Marketing students at Stonehill graduate not only with the skills necessary to succeed professionally but also with a valuable liberal arts foundation and a commitment to service inspired by our Congregation of Holy Cross founders.
In addition to completing required courses in Marketing Principles, Marketing Research, Consumer Behavior and Marketing Strategy, students also take three elective marketing courses in areas such as:
- Sales Management
- Advertising Management
- Business-to-Business Marketing
- Retail & Distribution Management
- New Product Management
- Sport Marketing
- Digital Marketing and Entrepreneurial Strategies
- Social Media Marketing
- Global Marketing
- Select Graphic Design and Communication courses