The Marketing major at Stonehill helps develop the ability to analyze and respond to the opportunities and challenges facing marketing managers in order to effectively, efficiently and ethically serve and satisfy an organization’s customers.
Marketing is the business function that identifies and anticipates customers’ needs and wants, creates products to satisfy those desires, and then delivers those products through various techniques of pricing, distribution and promotion.
The marketing major in Stonehill's Meehan School of Business is designed to provide the knowledge and experience students need to launch into a marketing career as well as the critical thinking skills they will need as they advance to more senior management positions. A marketing degree can be applied in numerous specialized institutions, such as:
- Advertising agencies
- Healthcare organizations
- Marketing research firms
- Management consultants
- Service organizations
- Retailing, wholesaling and manufacturing companies
A Valuable Liberal Arts Foundation
Marketing students at Stonehill graduate not only with the skills necessary to succeed professionally but also with a valuable liberal arts foundation and a commitment to service inspired by our Congregation of Holy Cross founders.
In addition to completing required courses in Marketing Principles, Marketing Research, Consumer Behavior and Marketing Strategy, students also take three elective marketing courses in areas such as:
- Sales Management
- Advertising Management
- Business-to-Business Marketing
- Healthcare Marketing
- New Product Management
- Sports Marketing
- Digital Marketing and Entrepreneurial Strategies
- Social Media Marketing
- Global Marketing
- Select Graphic Design and Communication courses
Where Our Graduates Work
Stonehill’s marketing graduates go on to work at a range of notable organizations. Continue exploring where Stonehill graduates work.
Digital Marketing & Entrepreneurial Strategies
College Factual Ranks Stonehill Marketing Program Among Best in U.S.
Pair Your Degree with a Master’s Degree
Partnerships & Special Programs
Common questions about a marketing major
If identifying and anticipating customers’ needs and wants, creating products to satisfy those desires, and then delivering those products through various techniques of pricing, distribution, and promotion sounds right for you, then consider a major in marketing at Stonehill. Learn more
The best part about the Marketing program at Stonehill College is that it can take you where you want to go — whether that means majoring in marketing, minoring in it, or even creating an interdisciplinary minor with it. Learn more
If you major in marketing, what can you do with it? What type of jobs can you find and what kind of salaries do those jobs pay? Learn more
The short answer is a full-time student will finish a Bachelor of Science in Business Administration in Marketing in four years. Learn more about what you can expect during that time.
Learn more about tuition and other expenses associated with a marketing major.
Stonehill graduate, Zachary Soulier ’14, account executive with the Boston Celtics recently came to campus to provide an insider’s perspective on how to build a successful career in professional sports operations.
On opening day of the Major League Baseball season, the Leo J. Meehan School of Business hosted Adam Grossman, Executive Vice President and Chief Marketing Officer of the Boston Red Sox.