Professor Rhee is a Professor of Marketing and the Director for Stonehill's undergraduate program in Marketing.

Professor Rhee has been active in working with businesses in the surrounding area on their retail strategies including Tuxedo’s By Merian, McMenamy’s Seafood, Elvera’s Café, Main Street Variety and Gifts, and others. He has also worked with W.B. Mason on their social media strategy.

Professor Rhee’s research interest is in the areas of medical marketing, multichannel strategy, customer communication strategy in database marketing, and customer relationship management. He has published articles in the Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Database Marketing and Customer Strategy Management and Advances in Business and Management Forecasting.

He has taught Principles of Marketing, Marketing Research, Retail Management, Direct Marketing, Business-to-Business Marketing and Healthcare Marketing. Dr. Rhee received his B.S. in economics from Sogang University in Seoul, Korea in 1986. Subsequently he spent seven years with Korean French Banking Corporation in the Credit Analysis and Corporate Account Divisions. He returned to academia in 1993 and completed the MBA degree in 1995 and the Ph.D. degree in Marketing at the University of Iowa in 2002. He had academic appointment at Santa Clara University prior to Stonehill.


  • B.A., Economics, Sogang University, Seoul, Korea
  • M.B.A., Ph.D., University of Iowa