Program Overview

The Sports Management degree program affords students opportunities beyond professional franchises. In addition to alumni working for such organizations as the Kraft Group, the Boston Celtics and the New England Revolution, Stonehill prepares students for opportunities in related fields, such as media and public relations, sports manufacturers and university athletics. Stonehill graduates have launched careers with such organizations as nearby NBCSports, Titleist-Footjoy and Reebok.

Sample Sports Management Courses

Sports Marketing

BUS 348
Sports marketing is course that examines the marketing of sports products and the marketing through sports, or how companies use sports platforms to brand and market their products. Content specific to sports includes fan behavior, sponsorship, leveraging, licensing, and endorsements. Marketing strategies will incorporate traditional segmentation, targeting, positioning, and marketing mix components.

The Economics of Sports

The course analyzes the industry of sports, particularly professional and big-time college sports, using and developing tools of economic analysis, mainly microeconomics. Topics include the salary structure of professional team sports and the effects of free agency; the factors affecting sports attendance; the value of sports programming to broadcasters and the effect of television revenue; issues in college sports like conference realignment, television contracts, and eligibility rules; the economic effects of professional sports franchises and stadia; and factors affecting competitive balance.

Sports Management Internship

The internship program is designed to enhance knowledge of the environment and constraints of a sport-related setting. It is geared to give the student an opportunity to apply concepts and skills acquired in the classroom.

Internship Opportunities

With its location near Boston—one of the country’s most successful sports cities— Stonehill provides its students with a vast array of internship opportunities in professional sports. 


Stonehill students can intern with sports athletic departments as well. Students also can intern at major corporations seeking to market through sports now that sports sponsorships are becoming increasingly prevalent. Media opportunities are also available. 


Previous students at Stonehill have interned with the following organizations:

Careers in Sports Management

A Growing Industry

The national projected growth in the sports management industry is high. From marketing and sales to operations, there are a number of potential career paths and opportunities available.

job postings in the northeast region

Over the past year, there have been 28,190 job postings in the Boston-Cambridge-Nashua, Massachusetts, New Hampshire region that require a degree.

expected industry growth

According to Burning Glass Technologies, the field is expected to grow by 11% in the Boston area and by more than 12% nationwide.

Career and Internship Opportunities

Demand in the sports management industry is highest in the following metropolitan areas, with Boston-Cambridge-Nashua, MA-NH ranked 7th in the country.

  1. New York-Newark-Jersey City, NY-NJ-PA
  2. Los Angeles-Long Beach-Anaheim, CA
  3. Chicago-Naperville-Elgin, IL-IN-WI
  4. San Francisco-Oakland-Hayward, CA
  5. Dallas-Fort Worth-Arlington, TX
  • Coaching
  • Athletic Administration
  • Events/Hospitality
  • Public Relations
  • Sports Analytics
  • Sales
  • Broadcasting
  • Marketing
  • Coordinator Intern – Spring Training Office
  • Brand Ambassador Intern
  • Sports Agency Internship
  • Sports Marketing Intern
  • Venue Management Intern
  • Strategic Partnerships Intern
  • Operations Intern
  • Marketing Relations Assistant Intern
  • Box Office & Ticketing Intern
  • Game Day Baseball Operations Intern
  • Agency Intern
  • Baseball Outreach & Development Intern
  • Guest Relations Intern
  • Ticket Sales Representative
  • Marketing Coordinator
  • Account Executive
  • Regional Coordinator
  • Stadium Operations Assistant
  • Sales & Membership Consultant
  • New Business Associate
  • Operations Associate
  • Event Manager
  • Communications Coordinator

Career Development Resources for Students

The Career Development Center offers extensive assistance to students seeking employment, pursuing advanced studies or participating in postgraduate service opportunities. By completing internships and utilizing mentors, students are empowered to build lifelong career management skills.

Partnerships & Special Programs

Stonehill College has developed academic affiliations with colleges and universities that enable our students to augment the degree they earn at Stonehill with graduate and undergraduate degrees that further enhance their opportunities.

Pair Your Degree with a Master’s Degree

Pair your degree with a master’s in integrated marketing communications or data analytics. Our master’s programs provide you with the skills the market demands and partner well with several majors on campus. You can also pursue graduate-level courses as an elective during your senior year at Stonehill.

Contact Information

John B. Duggan

John B. Duggan

Associate Professor of Business Law, Business Administration Department Chair, Business Administration Minor Program Director
Meehan School of Business 206