Integrated Marketing Communications Master's Degree
Set Yourself Apart from the Competition
The future belongs to those who understand the creative art and science of marketing communications. Stonehill College's integrated marketing communications (IMC) graduate degree program will prepare you for marketing in the digital information age and help grow your career. Now you can develop your creative lens — on your schedule!
- Attend part time in the evening (with the flexibility of three entry points: spring, summer and fall)
- Complete your degree in two years
- A campus-based program taught by faculty with extensive experience in the field
- AACSB International accreditation, a highly esteemed designation shared by few IMC programs
Along with direct skills in marketing and communications, the curriculum is intended to develop:
- strategic thinking and decision making,
- a deeper and nuanced understanding of organizational structure,
- and pertinent leadership skills to manage both projects and individuals.
While this is a broad field of expertise, the curriculum is purposefully designed to meet the diverse learning and skill needs of individuals with a narrower role in a broad organizational function, those likely to have a comprehensive experience in a smaller organization, or others who have oversight over an extensive set of responsibilities.
It’s a degree that will well position graduates to start their own business run or a marketing communication department.
Key Program Advantages
The Stonehill College part-time IMC program combines the expertise of the College's marketing, communications and graphic design faculty. You'll create innovative marketing communication strategies that engage and delight consumers.
With Stonehill College's IMC degree program, you will get the real world opportunity to work collaboratively with digital age business, faculty and your peers. You'll learn the IMC “way of thinking” that focuses on understanding consumers and balances qualitative and quantitative data and creative thinking to build strong brands.
Stonehill’s IMC degree serves those who seek a more comprehensive curriculum rather than a pure business program, one with a creative focus that begins with an Introduction to Creativity course. This unique Stonehill curriculum will allow students to develop analytical and critical thinking skills and position them to solve real-world challenges while confronting systemic societal issues. These opportunities provide students the ability to challenge themselves and grow both professionally and personally.
Our IMC master's degree program leverages Stonehill’s legacy of providing in-depth, rigorous, high-contact learning to equip students with an exceptional breadth of knowledge that can be applied to real-world issues at all stages of your career.
The program builds on the culture of interdisciplinary study – which gives students the opportunity to explore issues from multiple perspectives – and the “free inquiry and interchange of ideas” at the heart of a Stonehill education. It allows you to develop an intellectual flexibility that serves you no matter where your career takes you.
Practitioners in the Field
The IMC program draws on Stonehill’s exceptional faculty and experts, who are highly regarded in the industry for their creativity and networking skills. From research on the impact of social media to presentations for companies such as Target and Amazon, all faculty members bring with them extensive experience and a distinct knowledge of their field. As a graduate student at Stonehill, you will have the opportunity to learn from and work alongside other professionals who are also looking to advance their careers.