Artificial Intelligence Strategy & Leadership Graduate Certificate

This course introduces students to the principles of logic and critical thinking needed to evaluate information, arguments, and data in modern business environments. Students learn how artificial intelligence systems generate output, how to assess their reliability and limitations, and how logical reasoning can improve decision-making when working with AI tools. Emphasis is placed on applying structured thinking and responsible AI use to analyze business problems, interpret AI-generated insights, and support sound managerial judgment.

This course introduces students to generative AI technologies and practical AI tools used to support business analysis, communication, and decision-making. Students learn how to effectively use AI systems to generate insights, automate tasks, analyze data, and enhance productivity across areas such as sales, strategy, and operations. Topics include the cost of inference, the role that tokens play in pricing and performance, and how choices around prompts, context, model selection and tool use affect scalability and responsible use. Emphasis is placed on developing practical skills, evaluating the quality and limitations of AI outputs, and applying generative AI responsibly in professional business contexts.

This course explores how artificial intelligence and advanced analytics can support data-driven decision-making in business organizations. Students learn how AI models generate predictions, identify patterns in large datasets, and inform strategic choices in areas such as marketing, operations, and financial planning. Emphasis is placed on interpreting AI-generated insights, evaluating model limitations, and applying analytical results responsibly to improve managerial decision-making.

This course introduces students to the fundamentals of marketing within a creative and innovative program design framework. Students develop techniques to improve the flexibility and originality of their thinking while exploring innovative approaches to market analysis, customer insights, and idea generation. The course examines how marketing practitioners combine creative thinking and AI-enabled technologies to develop and sustain organizational innovation. Students also explore the ethical issues surrounding AI use, including effects on workplace integrity, the environment, fairness, and data privacy and governance.

This course focuses on several important areas impacting the dynamic nature of internet marketing by addressing the role of mobile, social, and local marketing in today’s environment, the integration of technology tools, including AI, into marketing activities, and the major problems and opportunities that online activities and tactics pose for the marketing manager. Legal and ethical issues related to accountability and liability, transparency, bias, and misuse are also explored.