Learn more about our IMC program!
Learn more about our innovative IMC program, which focuses on developing your creativity to help you stand out on a crowded digital stage.Request More Info
- A CREATIVITY-DRIVEN approach to modern marketing operations and strategy that equips graduates with the skills and experiences necessary to compete in a complex digital environment
- Attend PART TIME in the evening (with the flexibility of 3 entry points: spring, summer and fall) and complete your degree in two years
- A campus-based program taught by FACULTY with extensive experience in the field
- AACSB International accreditation, a highly esteemed designation shared by few IMC programs and a valuable differentiator for Stonehill IMC graduates
A proven model that offers a competitive advantage
Our IMC master's degree program leverages Stonehill’s legacy of providing in-depth, rigorous, high-contact learning to equip students with an exceptional breadth of knowledge that can be applied to real-world issues. The program builds on the culture of interdisciplinary study – which gives students the opportunity to explore issues from multiple perspectives – and the “free inquiry and interchange of ideas” at the heart of a Stonehill education.
Rooted in the Catholic intellectual tradition and anchored in a “community of scholarship and faith,” Stonehill affirms its commitment to developing leaders by drawing upon the collective talents of faculty, staff, and mentors and creating a knowledge base that prepares every graduate for high achievement. Student success, leadership, and the “inherent dignity of each person,” are central to the Stonehill experience. They are values that are embedded in and consistent with the College’s mission and purpose.
A comprehensive approach fosters adaptable thinkers
Stonehill’s IMC degree serves those who seek a more comprehensive curriculum rather than a pure business program, one with a creative focus that begins with an Introduction to Creativity course. This unique Stonehill curriculum will allow students to develop analytical and critical thinking skills and position them to solve real-world challenges while confronting systemic societal issues. These opportunities provide students the ability to challenge themselves and grow both professionally and personally.
While this is a broad field of expertise, the curriculum is purposefully designed to meet the diverse learning and skill needs of individuals with a narrower role in a broad organizational function, those likely to have a comprehensive experience in a smaller organization, or others who have oversight over an extensive set of responsibilities.
Along with direct skills in marketing and communications, the curriculum is intended to develop:
- strategic thinking and decision making,
- a deeper and nuanced understanding of organizational structure,
- and pertinent leadership skills to manage both projects and individuals.
It’s a degree that will well position graduates to run a marketing communication department or start their own business.