Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions.
Faculty will contact all students after the May 22 registration deadline with course instructions. Students should expect to dedicate approximately 17 hours of course related work per week.