You’re thinking about your future, and you’re interested in studying sports management. After all, you love all aspects of sports and can’t think of a better subject to study. But you’re also wondering if you major in sports management, what can you do with it? What type of jobs can you find and what kind of salaries do those jobs pay? 

The good news is that sports management is a great major. One that prepares you for a variety of jobs that are in demand.

Career Outcomes for Sports Management Majors

The national projected growth in the sports management industry is high. From marketing and sales to operations, there are a number of potential career paths and opportunities available. According to Burning Glass Technologies, the field is expected to grow by 11% in the Boston area and by more than 12% nationwide.

Demand in the sports management industry is highest in the following metropolitan areas, with Boston-Cambridge-Nashua, MA-NH ranked 7th in the country.

  1. New York-Newark-Jersey City, NY-NJ-PA
  2. Los Angeles-Long Beach-Anaheim, CA
  3. Chicago-Naperville-Elgin, IL-IN-WI
  4. San Francisco-Oakland-Hayward, CA
  5. Dallas-Fort Worth-Arlington, TX

At Stonehill, sports management is in the AACSB-accredited Meehan School of Business. Of graduates in the Meehan School of Business class of 2019, 89% were employed, in graduate programs or engaged in postgraduate service six months after graduation. The median income for 2019 Meehan School students six months after graduation was $53,000. 

What Can You Do with a Sports Management Degree?

So, what are some of the careers sports management graduates go into? Here are just some of the career paths sports management majors can follow:

  • Coaching
  • Athletic Administration
  • Events/Hospitality
  • Public Relations
  • Sports Analytics
  • Sales
  • Broadcasting
  • Marketing

Upon graduation from Stonehill, sports management majors have started entry-level positions such as:

  • Ticket Sales Representative
  • Marketing Coordinator
  • Account Executive
  • Regional Coordinator
  • Stadium Operations Assistant
  • Sales & Membership Consultant
  • New Business Associate
  • Operations Associate

Salaries and Outlooks for Sports Management Majors

The Bureau of Labor Statistics (BLS) is part of the United States Department of Labor. It measures labor market activity, working conditions, price changes and productivity in the U.S. economy. It is a great resource for understanding what a job pays as well as how large or small the demand will be in the future for that job. 

Here is what the Bureau of Labor Statics has to say about some of the positions that sports management majors go into:

Sports Management majors in the field of: Median Salary as of May, 2019 Job Outlook/Growth 2019-2029
Coaching $34,840 Projected to grow 12%, much faster than the average for all occupations
Event/Hospitality $50,600 Projected to grow 8%, much faster than the average for all occupations
Public Relations Manager $116,180 Projected to grow 9%, much faster than the average for all occupations
Sports Statistical Analyst $79,990 Projected to grow 22%, much faster than the average for all occupations
Sales Manager $126,640 Projected to grow 4%, as fast as average for all occupations
Public Relations Specialist $61,540 Projected to grow 7%, faster than the average for all occupations
Sports Broadcasting $106,550 N/A
Sports Marketing Manager $135,900 Projected to grow 6%, faster than the average for all occupations
Note: BLS may update salaries and projections

With a major in Sports Management — what can’t you do?

A sports management degree from Stonehill provides students with a marketable skill set supported by our AACSB-accredited business program as well as the knowledge, experience and critical thinking skills they’ll need to allow them to grow their career in and out of the business of sports.

Four Years of Sports Management at Stonehill: At a Glance

  • Study within the Meehan School of Business that is accredited by AACSB, International and thereby part of an elite group of higher education institutions that make up less than 5% of the world’s business schools.
  • Learn from faculty members with extensive experience in the business of professional sports.
  • Take advantage of strong internship and career connections with professional sports organizations in Boston and beyond.
  • Benefit from studying in a new $50 million business school with state-of-the-art technology and high-tech collaborative spaces.
  • Pair your degree with a Master’s in Integrated Marketing Communications (IMC) at Stonehill. Begin as soon as senior year. 
  • Or parlay your degree into the Data Analytics Master of Professional Studies program at Stonehill. 
  • Preferred admission to the Emerging Leaders Master of Business Administration Program at Loyola University Maryland
  • Build relationships with faculty mentors. Choose from a wide-range of course offerings. Sharpen your skills. Hone your writing, public speaking and critical thinking skills throughout the program
  • Become qualified. Graduate knowing that you are qualified to enter a variety of post-graduate opportunities