Responsibilities and Qualifications

The Vice President for Enrollment Management, a member of the President’s senior leadership team, is responsible for leading and implementing a unified vision for enrollment management, for the development and execution of strategies for internal and external marketing and communications, and for strengthening the brand and identity of this 75 year old Holy Cross institution.

Responsibilities

• Leads the development, implementation, and monitoring of a strategic enrollment plan; including enrollment targets and recruitment objectives, while keeping within college-wide enrollment management goals.
• Oversees a comprehensive marketing, communications, and recruitment plan managing leaders of the Admission, Marketing, and Communication functions by providing supervision, motivation, training, and support to achieve enrollment goals and advance the College’s mission and reputation.
• Provides overall leadership and direction on enrollment, marketing, and communication matters, as a member of the President’s senior leadership team; provides insight, leadership, and guidance to the College’s strategic plan; researches and presents challenges and opportunities in the pursuit of Stonehill’s overarching enrollment goals.
• Works in conjunction with the campus community and outside vendors to produce a comprehensive marketing/communication plan consistent with the College’s educational mission.
• Manages financial aid leveraging partnership; collaborates with internal and external constituents to model, test, propose, and implement an optimal aid strategy designed to reach chosen enrollment goals/priorities including headcount, revenue, discount, diversity, and selectivity.
• Engages and partners with academic leadership to analyze data and identify market opportunities for expansion and growth of existing programs and potential new ones; ensures retention is meeting established metrics, working closely with academic leadership to develop, implement, and monitor programs designed to increase student persistence.
• Demonstrates fiscal responsibility for the planning, allocation, and tracking of the annual enrollment management budget.
• Represents the College at activities and events.

Qualifications

• A strong leader with innovative ideas and the ability to analyze data and present results to the Board of Trustees. Demonstrated ability to build relationships both across campus and externally; excellent communication skills.
• An individual with an appreciation and understanding for the mission of Stonehill College and its Catholic and Holy Cross tradition.
• A team player with the ability to work collaboratively with a variety of constituents. Proven commitment to diversity, equity, and inclusion and demonstrated success in working with students and staff from underrepresented populations
• A mission driven individual with interest in gaining an appreciation and understanding of the history and culture of Stonehill.
• Collegial management style with a strong track record of mentoring and supporting a cross-functional team; strong organizational skills.
• Ability to multi-task and manage multiple projects with various deadlines.
• Master’s degree is required; five or more years at a senior level leading admissions and or enrollment management.

Applicants who will enrich the diversity of the campus community are strongly encouraged to apply. Stonehill College is an equal opportunity employer, committed to diversity.