Stonehill Launches Master’s Degree in Integrated Marketing Communications

October 5, 2017


This spring, Stonehill will launch an Integrated Marketing Communications (IMC) master’s degree program that will leverage the College’s leadership in rigorous, in-depth, high-contact learning.

The program will equip students to thrive in today’s digital environment, run a marketing communication department, advance in an organization, or start their own business.

It will also emphasize creativity and take advantage of the College’s culture of interdisciplinary study — which gives students the opportunity to explore issues from multiple perspectives.

Comprehensive Curriculum
Geared toward working professionals, the IMC program will meet the needs of those who seek a more comprehensive curriculum than those offered by pure business programs. It will be offered part time in the evening, allowing students to complete the degree in two years and the flexibility to join the program in spring, summer, or fall.


If you are a Stonehill alumni who wants to accelerate your career, we have a deal for you! Save $6,600 over two years on your tuition when you take evening classes in our new part-time master’s program in Integrated Marketing Communications.
Tuition info here!

“When we analyzed our existing programs and considered what master’s degrees would make sense for who we are, Integrated Marketing Communications became an obvious choice given our strength in marketing communications and in graphic design and the wider market demand for those professional skills,” said Peter Ubertaccio, dean of the College of Arts and Sciences at Stonehill.

Meeting Diverse Needs
The curriculum is purposefully designed to meet the diverse learning and skill needs of individuals with a narrower role in a broad organizational function, those likely to have a comprehensive experience in a smaller organization, or others who have oversight over an extensive set of responsibilities. 

Along with direct skills in marketing and communications, the curriculum is intended to develop:

  • strategic thinking and decision making,
  • a deeper and nuanced understanding of organizational structure,
  • and pertinent leadership skills to manage both projects and individuals.

The launch of the IMC program is the latest in a string of innovations at Stonehill, including two new schools, plans for new master’s degree programs, new leadership initiatives, and new majors.

Hub of Student Life
Transformation isn’t just curricular: In May, the College broke ground on an Academic & Welcome Center, which will serve as the hub for student life on campus. Stonehill is committed to creating an educational experience in which students have it all: mentors dedicated to their success, experiences that connect them with emerging opportunities in their fields, and financial aid that puts it all in reach.

Contact
For more information, contact the Office of Graduate Admission at grad@stonehill.edu and 508-565-1600 or visit http://www.stonehill.edu/academics/imc/.