MKT 342-OA: Consumer Behavior
Course Details
- Online | Asynchronous
- 7 weeks | May 26 to July 10, 2026
- 3 credits | $2,022
- Last day to register: May 28, 2026
Course Overview
Application of behavior science theory and research to the consumption behavior of individuals in society. Examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes).
Additional Information
Prerequisite(s)/Restriction(s): MKT 210 - Marketing Principles
Faculty will contact all students after the Thursday, May 28, registration deadline.
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