Course Details

  • This course will meet online on Mondays, 7–9:30 p.m.
  • 6 weeks | July 8 to August 18, 2024
  • 3 credits | $2,589
  • Last day to register: May 21, 2024

Course Overview

The sports marketing course will cover marketing principles and theories in a sports context and topics specific to sports marketing. These include sports agency, licensing, sports events, college sports, leveraging fan behavior, underdogs, and athletic endorsements.

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Duffy Academic Center – 112

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