MKT 612-A E-Commerce
Course Details
- This course will meet online on Tuesdays, 7–9:30 p.m.
- 6 weeks | July 8 to August 18, 2024
- 3 credits | $2,589
- Last day to register: May 21, 2024
Course Overview
This course focuses on several important areas impacting the dynamic nature of internet marketing by addressing the role of mobile marketing, social marketing and local marketing in today’s environment, the integration of e-commerce into the marketing activities, and the major problems and opportunities that e-commerce activities pose for the marketing manager.
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