Online MBA Courses

This course examines the crucial business practices of management and planning with an emphasis on strategy and ethical leadership. Students will be equipped with the knowledge and skills to develop and implement effective strategies within the context of managerial, competitive, global, and ethical challenges. By analyzing and practicing core concepts and models in the field of strategic management, students will develop an understanding of their own leadership styles and capabilities, enabling them to motivate their teams and achieve long-term competitive advantage and sustainable success for their organizations. Additional topics include change management, organizational structure, strategic planning and analysis, and communication and decision-making skills.

This course focuses on the use of accounting information for internal planning, analysis, control, and decision-making within an organization. Emphasis will be placed on understanding, evaluating, and developing actions and strategies based on the major types of financial and non-financial reports available to managers. Students will understand how to use internally generated accounting data to develop and support business strategies and maintain the organization’s competitive advantage. Other key topics include product and service costing and pricing, setting budgets, investment analysis, measuring performance, and forecasting.

This course focuses on the planning and oversight of an organization’s finances, utilizing modeling techniques for budgeting, planning, and forecasting. Emphasis is placed on analyzing and managing financial data to make decisions and mitigate risk. Other key topics include the types and purpose of financial statements; the importance of financial reporting in evaluating performance; valuation concepts, techniques, and models used in finance; and the use of financial analyses using the appropriate financial tools, techniques, and technologies.

Today's leaders are challenged with improving the efficiency and effectiveness of the current environment as well as driving innovation and change to spur growth. This course combines the topics of operations management and project management to provide students with the skills to manage both aspects of the organization. This course focuses on the skill set and knowledge needed to manage specific, time-bound projects alongside the ongoing, day-to-day operations of an organization. Key topics include lean techniques, total quality management, Six Sigma, operations management, and project, program, and portfolio management. Emphasis will also be placed on team dynamics and management as they relate to successfully completing short-term projects and meeting long-term organizational goals. Students will gain exposure to software, tools, and simulations to apply key concepts to real-life managerial situations.

This course develops skills for current or emerging leaders in any field with an emphasis on leading teams, developing and implementing a strategic vision, and communicating effectively with multiple stakeholders. Students will explore the critical role of leadership in shaping organizational success and navigating the complexities of contemporary business environments. Leadership theories, styles, and strategies will be explored, with an emphasis on their practical application in managing teams and organizations. The course combines theoretical frameworks utilizing practical, real-world case studies and experiential learning to develop students' leadership skills, strategic thinking, and ability to drive organizational performance in a dynamic business environment.

The digital marketing course explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, and 3D Printing. It will provide a richer understanding of the foundations of the new digital marketing landscape and a new set of stories, concepts, and tools to help the students digitally create, distribute, promote, and price goods and services.

A survey and case study course emphasizing the importance of data privacy and security. We need to share data in organizations, but the more we share it, the more it becomes necessary to protect it. By the end of the course, students will understand the legal, social, and ethical ramifications of data security and privacy as well as the concepts behind data guardianship and custodianship and data permissions. Special attention will be given to industry-specific data privacy laws (HIPAA, FERPA, PCI DSS, etc.).

This course focuses on several important areas impacting the dynamic nature of internet marketing by addressing the role of mobile marketing, social marketing and local marketing in today’s environment, the integration of e-commerce into the marketing activities, and the major problems and opportunities that e-commerce activities pose for the marketing manager.

The digital marketing course explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, and 3D Printing. It will provide a richer understanding of the foundations of the new digital marketing landscape and a new set of stories, concepts, and tools to help the students digitally create, distribute, promote, and price goods and services.

This social media marketing course is designed to help the students understand how marketing has changed due to the rise of social media and changes in various underlying contextual factors such as dramatically increased speed of information dissemination across consumers and brands. The emphasis of this course is on understanding consumers’ social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness.

This course provides business students with a comprehensive understanding of healthcare management principles, focusing on the unique challenges and opportunities within the healthcare industry. Students will develop a detailed understanding of the structure, function, and culture of healthcare organizations and will explore key topics such as healthcare operations, financial management, policy and regulation, strategic planning, and innovation in healthcare delivery. The course emphasizes applying business principles to improve healthcare organizations' efficiency, quality, and patient outcomes. Topics associated with healthcare technology and health regulation will be explored, along with emerging issues in healthcare management and organizations. Through case studies, industry analysis, and real-world applications, students will develop the leadership, analytical, and decision-making skills necessary to navigate the complex and evolving healthcare landscape.

This course provides a comprehensive overview of public health administration, focusing on the intersection of business principles and public health management. Students will explore the structure and function of public health systems, policy development, healthcare financing, program planning, and population health management. The course emphasizes strategic leadership, financial stewardship, and operational efficiency in public health organizations. Key topics include healthcare policy and regulation, epidemiology, health equity, and crisis management. Students will apply administration principles in developing solutions to modern public health problems and will understand the role of government and other organizations in creating and implementing policies that impact the performance of the public health system.

This course introduces students to legal, ethical, and policy issues in public health and healthcare. Students will explore basic principles underlying the legal system, governmental regulation, the development of policies and legal rules, and how to interact ethically and effectively with the legal system as a public health practitioner. Topics include healthcare reform, regulatory compliance, risk management, patient rights, bioethics, and the role of government in healthcare decision-making. Students will examine the legal context of the relationship between the individual and the community and understand public health regulation in the context of a market-driven system. The course emphasizes the application of business and legal principles to navigate complex ethical dilemmas, ensure regulatory compliance, and develop strategies for effective healthcare leadership.

This course provides an in-depth exploration of marketing principles and strategies tailored to the healthcare industry. Students will examine the unique challenges and opportunities in healthcare marketing, including consumer behavior, branding, digital marketing, patient engagement, and regulatory considerations. The course covers key topics such as market segmentation, strategic communications, healthcare service promotion, competitive positioning, data-driven decision-making, customer-centric approaches, and the role of technology in shaping healthcare marketing strategies. Emphasis is placed on ethical marketing practices, compliance with healthcare regulations, and the impact of public perception on healthcare organizations. Students will connect marketing principles to innovation, operations, and strategy in the healthcare industry to ensure overall healthcare business success in their roles as managers and leaders.

This course provides an in-depth examination of economic and financial management principles as they apply to the healthcare industry. Students will explore the unique financial structures of healthcare organizations, economic theories shaping healthcare markets, and the impact of policy decisions on healthcare costs and access. Key topics include supply and demand, labor issues, healthcare spending, reimbursement models, financial management, cost-benefit analysis, risk assessment, the role of government and private entities in healthcare financing, and techniques for economic evaluation in healthcare. Students will gain an understanding of basic financial management principles, capital planning and financing, financial statements, and budgeting in healthcare organizations and will use these functions for decision-making. Through case studies, data analysis, and financial modeling, students will develop the analytical and decision-making skills needed to navigate the complexities of healthcare economics and finance as effective managers and leaders.

Introduces the key concepts of data analytics and data science as applied to solving data-centered business problems in many industries. Emphasizes principles and methods covering the process from envisioning the problem to applying data science techniques to deploying the results to improve a business and help make decisions. Topics include an introduction to data-analytic thinking; application of data science solutions to business problems; achieving and sustaining competitive advantage with data science. Students will read and analyze data analytics case studies in various industries.

An intermediate statistics course focusing on techniques used in data analytics. Introduces key statistical methods for applying data analytics. Introduces statistical thinking – starting with a question and using data and software tools to form a reasonable conclusion. Covers statistical analysis of both categorical and quantitative data. Most analysis will be performed using SAS software. Topics include statistical distributions, probability density functions, model accuracy analysis, bootstrapping, and sampling techniques.

A hands-on data analytics course for structured data using SAS Enterprise Miner. Covers the skills that are required to assemble analysis flow diagrams using the rich tool set of SAS Enterprise Miner for both pattern discovery (segmentation, association, and sequence analyses) and predictive modeling (decision tree, regression, and neural network models). Course includes defining a SAS Enterprise Miner project and explore data graphically, modifying data for better analysis results, building, and understanding predictive models such as decision trees and regression models, comparing and explaining complex models, generating, and using score code, applying association and sequence discovery to transaction data. Upon completion, students will have a set of practical data analytics skills and know how to apply these skills in a variety of business environment and with many types of structured data.

A hands-on course emphasizing the importance of data visualization in understanding data. Designed for those who have never used data visualization software before, this course will utilize Microsoft Power BI to prepare students to create reports and dashboards at all levels of an organization. Students will learn exploratory and explanatory data analysis and learn how to ask the right questions about what is needed in a visualization. Students will assess how data and design work together and learn which visualization to use in various situations. Students will learn how to balance the goals of their stakeholders with the needs of their end-users and be able to structure and organize a digital story for maximum impact.

A survey and case study course emphasizing the importance of data privacy and security. We need to share data in organizations, but the more we share it, the more it becomes necessary to protect it. By the end of the course, students will understand the legal, social, and ethical ramifications of data security and privacy as well as the concepts behind data guardianship and custodianship and data permissions. Special attention will be given to industry-specific data privacy laws (HIPAA, FERPA, PCI DSS, etc.).