New Website Sets Gold Standard with CASE Award
Two years in the making, the College’s new website has been honored with a Gold level Circle of Excellence award from CASE.
Launched in January, the College’s new website has been honored with a Gold level, Circle of Excellence award from the Council for the Advancement and Support of Education (CASE), a nonprofit association of educational institutions that serves educational advancement professionals.
Two years in the making, the site was developed by the Marketing Department in collaboration with campus partners and Fastspot, a creative agency known for its innovation and storytelling.
Gen Z Appeal
In their review, the CASE judges noted that the site takes a risk in its appeal to Generation Z but also balances that emphasis with a professional feel:
Sometimes the traditional, boring institutional websites just don’t speak to the incoming generation. Generation Z has been raised on social media, which has considerably different content and typography. Stonehill embraces that thought and finds the happy medium between appearing professional while giving their top-tier website a real 'feel.'
Intentional Design
“There is not too much content to overwhelm you, and the call-to-actions are very clear. They are very intentional with the design. They want to go after Gen Z’ers and that is definitely who gets this page. They took a risk and that is just what more institutions need to do,” the judges added.
“I am so fortunate to work with such a creative and talented team of people. This award is recognition for the dedication and exceptional work they produce daily for the College. I am also thankful for the collaboration with the entire Stonehill community. I am so proud of what we were able to build together,” said Director of Marketing Shane LaPrade.
Creativity & Strategy
“The CASE Circle of Excellence Awards demonstrate creativity and strategy. They are a great source of inspiration and ideas for your own institutions. Congratulations to all the Circle of Excellence award recipients. Not only are you being celebrated for excellence, your work engages important communities in the life of your campuses and institutions, advancing education to transform lives and society,” said Sue Cunningham, CASE President & CEO.