Kristin M. McGillicuddy
Professor of Practice in Graduate Marketing and Director, Director of Graduate Business Administration Program
Biography
Kristin McGillicuddy has decades of teaching experience at Stonehill College in both the undergraduate and graduate marketing programs. Her work with students extends beyond the classroom and includes mentoring, networking and developing internship programs with local companies. She is currently a full-time professor in the graduate marketing program and also directs Stonehill’s graduate business administration programs, including Data Analytics, Marketing, and MBA.
In addition to teaching, McGillicuddy has three decades of marketing experience with senior marketing and higher education positions at companies like Kids II, Marketing Advocate, Dorel Juvenile Group, The First Years, Princess House, Product Insight, Aqua Leisure, Goodbaby International, University of Massachusetts Dartmouth, Pet Food Experts and KVH. Her experience includes management and consulting work in the areas of marketing strategy, product development, business development, digital marketing, innovation, integrated marketing communications, marketing research, sales and brand management. She has presented to major retailers like Walmart, Target, Toys R Us and Amazon.com. Her past work includes collaboration with cross-functional teams in the United States, Canada, Europe and Asia. Industries and areas of expertise include consumer goods, direct selling, pet food and supplies, specialty foods, outdoor recreation equipment, juvenile products, and maritime connectivity.
McGillicuddy continues marketing practice work through consulting projects in areas like social media, content marketing and marketing strategy. She also volunteers as a marketing consultant to local small businesses and non-profits and conducts LinkedIn workshops for student groups and business organizations.
Education
- C.S.S., Harvard University
- M.B.A., Georgia State University
- B.A., University of South Carolina
Courses Taught
- Strategic Innovation & Creative Problem-Solving
- Marketing Management
- Buyer Behavior
- Internet Technology, Marketing & Business
- Digital Marketing
- Social Media Marketing
- The Entrepreneurial Mindset in Modern Marketing
- Marketing Capstone
Areas of Expertise
Titles
Professor of Practice in Graduate Marketing and Director, Director of Graduate Business Administration Program
Departments
Graduate & Prof Studies
Selected Publications, Awards & Accomplishments
- Book review contributor - Journal of Consumer Marketing, Journal of Product & Brand Management (1992 to 2012)
- The Caring Corporation: Using Care Ethics to Shape the Strategic and Altruistic CSR Roles. AIMS International Journal of Management, 13(1).Lantos, G. P., & McGillicuddy, K. M. (2019)
- Marine Log Op-ed: Connectivity and the seafarer (2023)
- KVH blog: Connecting with Gen Z: The Critical Need for Onboard Communications (2023)
- Digital Ship interview: The future of maritime connectivity is hybrid (2024)
- Robban Assafina interview: Better business at sea (2023)
- Featured speaker, Winter Business Education Series, Falmouth Chamber of Commerce (2005 & 2006)
- Featured speaker, University of South Florida Marketing Roundtable (2004)
- Featured writer, Marketing Advocate Newsletter, monthly online publication to 50K marketing professionals (2002-2005)
- Trained in Synectics™ problem solving techniques
- Member, University of South Carolina Alumni Association (ongoing)
- Member, Harvard Club of Cape Cod (ongoing)
- Honorary member, Beta Xi – Stonehill College Chapter (2007)
- Adjunct Instructor of the Year, Stonehill College Business Administration Department (2007)
- Pet Food Experts – PIDA National Runner-Up for Outstanding Marketing & Promotions (2007)
- DECA Judge (2018 to present)
- Togo Award for Volunteerism, Massachusetts Union for Siberian Huskies (2018)
- Service Learning Faculty Fellow (2019)