It’s time to put a powerful marketing methodology to work for your small business! The 4 P's of marketing are product, price, place and promotion and aligning them can be just what you need to meet your business objectives. In this interactive workshop you will have an opportunity to collaborate with peers to build a plan for a winning marketing mix specific to your business. You will leave with an understanding of your special value proposition and how to leverage it among your customer base.

We will cover:

  • How to optimize your product or service mix
  • Pricing strategies that are optimal for your special value proposition
  • How to leverage both your physical (brick & mortar) and online (website) locations
  • How to promote your business through tools like social media, advertising and email marketing


Your Workshop Leader

Kristin McGillicuddy

Marketing Master’s Degree Program Director
Kristin is a 23-year Cape Cod resident who enjoys boating, hiking, camping and volunteering to help small businesses on the Cape. She is an instructor in Stonehill’s graduate M.S. in Marketing program, teaching courses like Digital Marketing, Marketing Management, Buyer Behavior and Creativity in Marketing. Kristin has 28 years of experience in the private sector, with positions across multiple organizations and industries, and enjoys putting this practical experience to work in helping others achieve their marketing goals.

Sponsored by Graduate & Professional Studies

Graduate & Professional Studies

Stonehill College’s graduate degree and certification programs leverage rigorous academics and a commitment to compassionate leadership, equipping you with the knowledge and 21st century skills needed to find success and fulfillment in your field. Areas of study include data analytics, inclusive education, marketing and photonics. Choose from master’s degree programs or certificate programs, all designed for busy working professionals with evening and online classes available.