Lee McGinnis


Lee McGinnis, PhD, is a Professor of Marketing at Stonehill College in Easton, Massachusetts. In July of 2017, he was named program director of the new Master's Program in Integrated Marketing Communications.

Before Stonehill, McGinnis taught as a Visiting Professor of Marketing at Boise State University, and prior to that was a tenured Associate Professor of Marketing at Washburn University in Topeka, Kansas.

An Idaho native, McGinnis has several years of marketing experience, including working at upscale resorts and casino properties. Between earning his Master’s of Science in Mass Communications from Kansas State University and his PhD in Marketing from the University of Nebraska, McGinnis earned Class A Membership in the PGA of America in July of 1999. He earned the bulk of his golf apprenticeship credits in Sun Valley, Idaho and Monterey, California.

As an extension of his golf experience, McGinnis has devoted a great deal of his research on growing the game of golf, having concentrated his dissertation to growing the game among women. He has been quoted in such media outlets as the Toronto Globe and Mail and the PGA of America Best Practices for his expertise in the area. He and his co-authors have published golf research in highly ranked academic journals such as the Journal of Sport Management, the Journal of Service Research, and Leisure Sciences. He has presented his golf research at the North American Advances in Consumer Research in Toronto, the American Marketing Association Educators’ Conference in Chicago, the Gender and Marketing Conference in Queenstown, New Zealand, and the Advances in Tourism Marketing Conference, Algarve, Portugal.

More recently, McGinnis and Dr. Brian Glibkowski completed a study on expert golf instructors listed in Golf Digest and Golf Magazine. From those interviews emerged the Circumplex Model of Communication, which is a model used for knowledge transfer that can be used across multiple disciplines.

Along with his golf research, McGinnis has done extensive work on underdogs in sports, society, and business. He and his list of national and international co-authors have published in the Journal of Business Research, Journal of International Advertising, Journal of Retailing and Consumer Services, and most recently in the Journal of Service Management. McGinnis and his co-authors have presented nationally at the Macromarketing Conference in London. Their research on underdogs has not only been cited in academic journals but also books such as Michael Prell’s critically acclaimed book, Underdogma.

Another research passion for McGinnis is fan behavior, presenting such work on baseball fan behavior at the Asian-Pacific Advances in Consumer Research Conference in Seoul, South Korea. He is also currently researching Bruce Springsteen fan’s behavior as well as golf fan behavior.

McGinnis and his colleagues have also presented their research at professional organizations, including Sales and Marketing Executives International and the American Association of Inside Sales Professionals.

While at Stonehill, McGinnis has taught Integrated Marketing Communications, Global Marketing, Sports Marketing, and Marketing Principles. He will be teaching the introductory course on Creativity in Integrated Marketing Communication.


  • B.A., Mass Communications
  • B.B.A., Marketing, Idaho State University
  • M.S., Mass Communications, Kansas State University
  • Ph.D., Marketing, University of Nebraska-Lincoln

Affiliations & Certifications

  • Member of the Knights of Columbus, 2005 to Present
  • Member in the Professional Golfers’ Association (PGA) of America, 1999 to Present
  • Member of the North American Society for Sport Management, 2003-2007
  • Member of Association for Consumer Research, 2002 to Present
  • Member of American Marketing Association, 2000 to Present
  • Member of Alpha Kappa Psi National Business Fraternity, 1986-1988

Honors & Awards

  • Lead examiner for dissertation defense of Helena Reis, University of Algarve, Portugal, October 2013
  • Awarded “Executive of the Month,” Topeka Sales and Marketing Executives, February 2006
  • Awarded “Executive of the Month,” Topeka Sales and Marketing Executives, March 2004
  • Awarded “Executive of the Month,” Topeka Sales and Marketing Executives, June 2003
  • Graduate Teaching Assistant Award, College of Business Administration, University of Nebraska-Lincoln, 2000-2001
  • Awarded for “Excellence in Service by a Graduate Student,” Marketing Department, University of Nebraska-Lincoln, 1999-2000
  • Two Golf Professional Training Program scholarships from Titleist-Footjoy
  • Third place, Graduate Student Competition for paper on P.T. Barnum, Kansas State University
  • Nevada Commission On Tourism award for “Excellence in Grant Writing” 9
  • Representative for Idaho State University at regional American Advertising Federation Competition

Research Interests

  • Gender issues and expert teaching in golf
  • Underdogs in sports and commerce
  • Voluntary simplicity
  • Sport fan consumption behavior
  • Ritual communication and consumption
  • Emotional intelligence
  • Evidence-based management
  • Knowledge transfer
  • Narrative strategy