Conference Presentations & Proceedings

  • Lantos, Geoffrey P., “Rational Consumer Behavior and The Christian Consumer,” Proceedings of the Christian Business Faculty Association Annual Conference on the Future of Business Education: Leveraging our Past and Building our Future, October 17– 19, 2013 Olivet Nazarene University, Bourbonnais, IL. Best Teaching Practices Track. [Learning and Pedagogical Research]

  • Lantos, Geoffrey P., “Using Theories of Consumer Behavior in the Search for the Meaning of Life,” Proceedings of the Christian Business Faculty Association Annual Conference on Equipping for the Marketplace, Southeastern University, Lakeland, Florida, October 21-23, 2010. Best Teaching Practices Track. It won the best marketing paper award in the track. [Learning and Pedagogical Research]

  • Craton, Lincoln G., and Lantos, Geoffrey P., “Toward A Comprehensive Model of Consumer Response to Advertising Music,” 11th International Conference on Music Perception and Cognition,” Poster Session August 23-27, 2010, Seattle Washington. Structured abstract published in the Proceedings and short abstract in the program guide. [Discipline Based]

  • Lantos, Geoffrey P., “Making Microeconomics Real and Relevant for Marketing Majors,” Proceedings of the Christian Business Faculty Association Annual Conference on Business in a Life of Faith, 2009, John Brown University, Rogers, AR, October 15-17, 2009. Best Teaching Practices Track. [Learning and Pedagogical Research]

  • Lantos, Geoffrey P., Making the Consumer Behavior Course More Interactive,” Proceedings of the Christian Business Faculty Association Conference on Integrating Faith and Business, Point Loma Nazarene University, San Diego, CA, Oct. 13-15, 2005. Teaching Practices Interactive Track. (I was unable to present it when I came down with stomach flu right before the conference.) [Learning and Pedagogical Research]

  • Lantos, Geoffrey P., “The Ethicality of Altruistic Corporate Social Responsibility,” Christian Business Faculty Association 2001, October 18-21, 2001, Chicago, IL.

  • Lantos, Geoffrey P., “How Christian Character Education Can Help Overcome the Failure of Secular Ethics Education,” Northeast Business and Economics Association Conference, Sept. 27- 28, 2001, Windsor Locks, CT.

  • Lantos, Geoffrey P., “Finding an Ethical Foundation in Biblical Faith,” Christian Business Faculty Association 2000, October 19-22, 2000, Buffalo, NY. • Lantos, Geoffrey P., "Motivating Students: It's All In the Attitude of the PROFESSOR," Christian Business Faculty Association 1997 Proceedings, October 23-26, 1997.

  • Lantos, Geoffrey P., "Faculty Internships: A Means To Bridge the Academician-Practitioner Gap," Christian Business Faculty Association 1995. Proceedings, October 5-8, 1995.

  • Lantos, Geoffrey P., "Tim Miner's Concord Vegetable Corporation Internship Journal," Eastern Case Writer's Association Proceedings of Cases in Progress 1995. pp. G1-G42.

  • Lantos, Geoffrey P., "Teaching Business Ethics: A Dissenting View," Christian Business Faculty Association 1993 Proceedings, October 7-10, 1993, pp. 71-87.

  • Lantos, Geoffrey P., "An Investigation into the Use of LEARNER Principles by Excellent Marketing Professors," (with Mohammed Shibli), Proceedings of the Atlantic Marketing Association, 8th Annual Conference, October 7-10, 1992, pp. 138-142.

  • Lantos, Geoffrey P., "Tricks of the Trade: Enhancing Your Professional Development as a Marketing Educator," Proceedings of the Atlantic Marketing Association, The Annual Conference, October 4-7, 1989, pp. 39-43. Circulated by Professor Kim Rotzoll, University of Illinois, at the Freedom Forum for New Advertising Educators, Summer 1995. Included in a readings packet for practitioners moving to academe by AEJMC Advertising Division and made available on the AEJMC Advertising Division link to the University of Texas Website, 1999.

  • Lantos, Geoffrey P., "Tricks of the Trade: Achieving Excellence in Undergraduate Marketing Education", American Marketing Association Summer Educators' Conference Proceedings, August 1988, p. 137. (Abstract). Reprints, Zikmund, William, and D'Amico, Michael, Course Development Guide to Accompany Marketing, 3rd edition, New York: John Wiley and Sons, Inc., 1989, pp. 459-471; Pride, William M. and Ferrell, O.C., Marketing: Concepts and Strategies, 6th ed., Lecture Enrichment Series, Boston: Houghton Mifflin Co., 1989, pp. 192-209. Used as a handout at the 1990 Decision Science Institute Conference panel discussion on teaching excellence, San Diego, Nov. 1990.

  • Lantos, Geoffrey P., "Specialty Advertising: The Overlooked Medium" (with Allen R. Miller), Academy of Marketing Science Proceedings (Developments in Marketing Science), May 1987, pp. 270-273.

  • Lantos, Geoffrey P., "Manipulating Perceived Risk by Information Values," (with Raymond L. Horton), Decision Sciences Institute Proceedings, April 1987, pp. 277-279.

  • Lantos, Geoffrey P., "A Theology of Marketing Ethics," Christian Business Faculty Association (CBFA), October 9, l987; Southern Marketing Association Marketing Ethics Conference Proceedings, November 3, l987. Listed with CBFA Clearing House.