Geoffrey Lantos

Biography

Geoffrey P. Lantos is Professor of Business Administration and the Marketing Major Program Director.

Dr. Lantos has taught courses at Stonehill since 1986 in consumer behavior, advertising, new products management,, marketing principles, marketing research, and accounting ethics.

He has published a consumer behavior textbook as well as articles on business ethics, corporate social responsibility, and effective teaching in various academic journals, as well as and case studies on marketing strategy and marketing ethics in several textbooks.  He has also published several articles on the use of music in broadcast commercials.

Dr. Lantos served as a book review editor for 21 years at The Journal of Consumer Marketing and for 9 years at The Journal of Product and Brand Management.  He also sits on a number of editorial boards at refereed journals, and has written several instructional manuals for professional and educational organizations.

Education

  • Ph.D., Lehigh University
  • M.B.A., University of Rochester
  • B.A., Gettysburg College

Courses Taught

  • Consumer Behavior
  • Advertising Management
  • Marketing Principles
  • New Products Management
  • Marketing Research