Geoffrey Lantos

Biography

Geoffrey P. Lantos is Professor of Business Administration and the Marketing Major Program Director.

Dr. Lantos has taught courses at Stonehill since 1986 in consumer behavior, advertising, , new products management, . marketing principles, and marketing research, plus accounting ethics.

He has published a consumer behavior textbook as well as articles on business ethics, corporate social responsibility, and effective teaching in various academic journals, as well as and case studies on marketing strategy and marketing ethics in several textbooks.

Dr. Lantos is Book Reviews Editor at The Journal of Consumer Marketing and The Journal of Product and Brand Management, sits on a number of editorial boards at refereed journals, and has written several instructional manuals for professional and educational organizations.

Education

  • Ph.D., Lehigh University
  • M.B.A., University of Rochester
  • B.A., Gettysburg College

Courses Taught

  • Consumer Behavior
  • Advertising Management
  • Marketing Principles
  • New Products Management
  • Marketing Research