*Note: Registration for this event is required to attend.

In this lecture, data scientist, best-selling author and podcaster Christopher S. Penn will discuss how artificial intelligence (AI) and data analytics are impacting marketing and business strategies. Join us virtually and learn how large language models (LLMs), driven by generative AI, can revolutionize your marketing strategy analysis, provide data summarization and recommendations, generate valuable insights, reduce bias, increase productivity, spot trends, and manage risks. Register today.


About the Speaker

Christopher S. Penn

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science and machine learning. A recognized thought leader, best-selling author and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and chief data scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research and development. Penn is a 2023, six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Penn is also the author of over two dozen marketing books, including "AI for Marketers: A Primer and Introduction."

About the Graduate & Professional Studies Speaker Series

This professional development speaker series is designed for students and working professionals interested in enhancing their business skill set. It is offered in conjunction with Stonehill College master’s degree programs in Data Analytics, Education and Marketing.

Contact Information

Graduate & Professional Studies Admission assists students as they explore graduate and professional opportunities offered at Stonehill College.