MKT 454 Marketing Strategy
Course Details
- Online | Asynchronous
- December 19, 2024 – January 10, 2025
- 3 credits | $1,875
- Last day to register: December 20, 2024
- Prerequisites: BUS 341 or MKT 341 and BUS 342 or MKT 342.
Course Overview
This senior course for Marketing majors enables the student to apply what has been learned in other business courses to the analysis of a variety of Marketing Management problem identification-solution generation situations presented via real cases. Emphasis is on oral presentation and defense of evaluations made and solutions proposed. Some written case analysis is required.
Course Advantages
Develop a deeper understanding of marketing concepts through marketing strategy. This marketing strategy course can help you understand key marketing concepts like segmentation, targeting, and positioning while analyzing data to make informed decisions. You can learn how to use these concepts to create a marketing strategy that effectively reaches your target audience while enhancing your critical thinking skills. This course will equip you with the skills and knowledge to develop effective marketing campaigns that resonate with your target audience and drive business growth.
Additional Information
Faculty will contact all students after the Friday, December 20, registration deadline.
About the Instructor
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