BUS 440 New Media
- Online | Asynchronous
- 3 credits | $1,596
- Last day to register: December 13, 2021
- Prerequisites: BUS 340 Marketing Principles
This course is designed to allow students to understand and develop a marketing campaign using a variety of new media platforms. Through case studies and in class discussion, students will analyze the opportunities and challenges of adopting new media in various industries, such as sports, consumer packaged goods, news, movies, music, online publishing, retail and streaming videos. Students will learn to integrate skills, strategies and tactics to create a cohesive, dynamic whole across platforms.
Faculty will contact all students after the Monday, December 13, registration deadline.
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