Course Details

  • Online | Asynchronous 
  • 4 weeks | December 20, 2021 – January 14, 2022
  • 3 credits | $1,596
  • Last day to register: December 13, 2021
  • Prerequisites: BUS 340 Marketing Principles

Course Overview

This course is designed to allow students to understand and develop a marketing campaign using a variety of new media platforms. Through case studies and in class discussion, students will analyze the opportunities and challenges of adopting new media in various industries, such as sports, consumer packaged goods, news, movies, music, online publishing, retail and streaming videos. Students will learn to integrate skills, strategies and tactics to create a cohesive, dynamic whole across platforms. 

Additional Information

Faculty will contact all students after the Monday, December 13, registration deadline.

About the Instructor

Xin Wang

Associate Professor of Marketing
Professor Xin Wang is an expert in marketing analytics and digital marketing strategies. Her work has been published by leading thought leadership publications such as Sloan Management Review, California Management Review, as well as top-tier Marketing academic journals. Dr. Wang has taught Digital Media Economics and Technology, New Media and IMC for Entrepreneurship in the graduate program Integrated Marketing Communications, and Marketing Principles and Global Marketing in the undergraduate program.

Questions? Contact Us

Duffy Academic Center – 112

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