Course Details

  • Hybrid
  • 8 weeks | June 19 to August 11, 2023
  • Class meets in person on Wednesdays from 6:30–9 p.m. and online on Thursdays from 6:30–8:45 p.m.
  • 3 credits | $2,844
  • Last day to register: May 23, 2023
  • Prerequisites & Notes: This course will be for graduate students only, or those already holding a bachelor's degree

Course Overview

This course explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization and social media marketing. It will provide richer understanding of the foundations of the new digital marketing landscape and a new set of stories, concepts, and tools to help students digitally create, distribute, promote and price products and services.

About the Instructor

Kristin M. McGillicuddy

Adjunct Professor of Marketing
Kristin McGillicuddy has 20 years of college teaching experience at Stonehill in both the undergraduate and graduate marketing programs. Her work with students extends beyond the classroom and includes mentoring, networking, and developing internship programs with local companies.

Questions? Contact Us

Duffy Academic Center – 112

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