Sport Commerce & Culture Minor
Sport Commerce & Culture is an interdisciplinary minor that gives students a well-rounded view of the rapidly growing sports industry.
Sports has a prominent and growing place in U.S. popular culture and imagination. It has become the subject of academic study across a wide range of disciplines, both as a distinct area of study and one in which it serves as a vehicle to illustrate and explore theories.
Students choosing this minor will have the opportunity to study the industry through disciplines that include economics, psychology, marketing, management, data analytics and religious studies, among others.
While the Sport Commerce & Culture minor, the most popular minor among the Class of 2020, is available to all students at Stonehill irrespective of their major, it is especially fitting for students majoring in economics, communication, psychology and business.
Through this minor, students will gain a fuller understanding of:
- Sports industry operations
- Brand recognition
- Endorsement and sponsorship opportunities
- The economic impact of sports on the community and companies
- Similarities of rituals in sports and religion
Students can tailor their program with emphasis in each of these areas. The main advantage of this program is its flexibility.
With its location near Boston—one of the country’s most successful sports cities— Stonehill provides its students with a vast array of internship opportunities in professional sports.
Stonehill students can intern with sports athletic departments as well. Students also can intern at major corporations seeking to market through sports now that sports sponsorships are becoming increasingly prevalent. Media opportunities are also available.
Previous students at Stonehill have interned with the following organizations:
Career Development Resources
The Stonehill Career Development Center offers extensive assistance to students seeking employment, pursuing advanced studies or participating in postgraduate service opportunities. By completing internships and utilizing mentors, students are empowered to build lifelong career management skills.
Graduate/Professional School Studies
With the Sport Commerce & Culture minor at Stonehill, students can sharpen their applications for graduate school. Stonehill’s partnership with Boston College’s Master of Science in Sports Administration program enables our students to augment the minor with a graduate degree that further enhances their opportunities.
The University of Massachusetts at Amherst, the University of Connecticut, Northeastern University and the University of New Hampshire are also among the Northeast’s regionally and nationally recognized sports-related advanced degree programs.