IMC 620-A Role of Graphic Design in Integrated Marketing Communications


Course Details

  • 5 Weeks | July 10 – August 9
  • On Campus | Tue & Thu 6:00-9:30 pm
  • 3 Credits | Cost: $2,800.00 + $30.00 registration fee
  • Skyhawk Tuition Rate*: $2250.00 + $30.00 registration fee (applicable to alumni, employees, employee’s children and/or nieces and nephews of C.S.C.)
  • Online myHill Registration | April 9 – July 3
  • Online Payment is Due at Time of Registration

Course Description

This course is a general overview of Graphic Design in IMC.  Students will be introduced to the contributions and potential of a graphic designer as part of an integrated marketing team. Such things as workflow, the technological tools utilized, useful terminology and project pacing will be covered. Students will be exposed to the visual problem-solving angle within integrated marketing. In addition, basic design principles and the ability to identify effective design modules will be introduced.

Additional Information

  • Prerequisite: Completion of a Bachelor’s Degree.

Course Instructor

Eva Stanton

Adjunct Professor of Graphic Design

Eva Stanton is an adjunct professor in Graphic Design at Stonehill College. She received an M.A. in Publication Design from the University of Baltimore in 1999. With nineteen years of industry experience, she has worked with a range of clients producing both print and digital marketing communication solutions. Eva currently works as a freelance designer in the Boston area and is a practicing fine artist specializing in painting, drawing, and sculpture. Courses she has taught: Graphic Design Foundations, Web Site Design, and Graphic Branding and Identity.