IMC 603-A Marketing Management for Integrated Marketing Communications


Course Details

  • 5 Weeks | May 29 – June 28
  • On Campus | Tue & Thu 6:00-9:30 pm
  • 3 Credits | Cost: $2,800.00 + $30.00 registration fee
  • Skyhawk Tuition Rate*: $2250.00 + $30.00 registration fee (applicable to alumni, employees, employee’s children and/or nieces and nephews of C.S.C.)
  • Online myHill Registration | April 9 – May 22
  • Online Payment is Due at Time of Registration

Course Description

This course is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers.

Course Syllabus

IMC 603 Marketing Management for IMC Syllabus (.PDF)

Additional Information

  • Prerequisite: Completion of a Bachelor’s Degree.

Course Instructor

Kristen McGillicuddy

Adjunct Professor of Marketing

Kristin McGillicuddy has 15 years of college teaching experience at Stonehill.  Her courses include Marketing Strategy, E-Commerce and Entrepreneurial Strategies, Marketing Principles, Marketing Research and New Products Marketing.  Her work with students extends beyond the classroom and includes mentoring and developing internship programs with local companies.

In addition to teaching Kristin has 20 years of marketing experience with senior marketing positions in companies such as Kids II, Marketing Advocate, Dorel Juvenile Group, The First Years, Partylite, Princess House, Aqua Leisure, Goodbaby and Pet Food Experts. Her experience includes management and consulting work in the areas of marketing strategy, product development, business development, innovation, integrated marketing communications, marketing research, sales, and brand management. She has presented to major retailers including Walmart, Target, Toys R Us and  Her work includes collaboration with cross-functional teams in the US, Canada, Europe and China.  Industries and areas of experience include consumer goods, direct selling, pet food & supplies, specialty foods, outdoor recreation equipment and juvenile products.

She is currently Director of Planning and Administration at the University of Massachusetts on their Dartmouth campus.  Her role focuses on the planning, implementation, staffing, budgeting and productivity of classes, planning special events, acting as liaison to select university committees and addressing student inquiries and advising needs.  She also engages in marketing consulting with various consumer goods companies and volunteers as a marketing consultant to local small businesses and non-profits.