Dr. Xin Wang joined Stonehill College in 2018 as an Associate Professor of Marketing.  Prior to Stonehill, she taught at Brandeis University and Purdue University. Her consulting firm, OM Works, develops digital marketing platforms for a diverse group of clients around Boston. She is an expert in marketing analytics and digital marketing strategies. Her work has been published by leading thought leadership publications such as Sloan Management Review, California Management Review, as well as top-tier Marketing academic journals including Marketing Science, Quantitative Marketing and Economics, Economic Journal, Marketing Letters, and Journal of Retailing.  She received a number of awards, including the William Larimer Fellowship from Carnegie Mellon University and the American Marketing Association Doctoral Fellowship.  

At Stonehill, Dr. Wang teaches Digital Media Economics and Technology, New Media and IMC for Entrepreneurship in the graduate program Integrated Marketing Communications, and Marketing Principles and Global Marketing in the undergraduate program.


  • Ph.D. in Marketing, Tepper School of Business, Carnegie Mellon University, 2004.
  • M.S.I.A.(M.B.A) in Marketing, Tepper School of Business, Carnegie Mellon University, 2001.

Courses Taught

  • IMC 616: Digital Media Economics and Technology (Graduate)
  • IMC 609: New Media (Graduate)
  • IMC 620: Media Economics and Technology (Graduate)
  • IMC 628: IMC for Entrepreneurship (Graduate)
  • BUS 340: Marketing Principles (Undergraduate)
  • BUS 448: Global Marketing (Undergraduate)

Wang, Xin and Justin Ren (2020) “De-Marketing Social Causes: Why Companies Shouldn’t Promote Social Causes on Social Media” California Management Review, October, 2020.

Wang, Xin and Justin Ren (2020) “Why Does Misinformation Spread So Quickly,” California Management Review, April 28.

Oh, Yun Kyung, Ye Hu, Xin Wang and William Robinson (2013) “How Do External Reference Prices Influence Online Gift Giving?” International Journal of Electronic Marketing and Retailing, 5 (4) 359-371.

Wang, Xin and Justin Ren (2012) “How to Compete in China’s E-Commerce Market,” Sloan Management Review, 54, 17-19.

Wang, Xin (2012) “Foreign Direct Investment and Innovation in China's E-Commerce Sector” Journal of Asian Economics, 23 (3), 288-301.

Srinivasan, Kannan and Xin Wang (2010), “Bidders’ Experience and Learning in Online Auctions: Issues and Implications,” Marketing Science, 29 (6), 988-993.

Hu, Ye and Xin Wang (2010) “Country-of-Origin Premiums: Evidence from eBay's International Markets” Journal of Retailing, 86 (2), 200-207.

Wang, Xin and Ye Hu (2009) “The Effect of Experience on Internet Auction Bidding Dynamics,” Marketing Letters, 20 (3), 245-261.

Wang, Xin, Alan Montgomery and Kannan Srinivasan (2008), “When Auction Meets Fixed-Price: A Theoretical and Empirical Examination of Buy-it-Now Auctions” Quantitative Marketing and Economics, 6 (4), 339-370.

Ho, Teck-Hua, Xin Wang, and Colin Camerer (2008), “Individual Differences in the EWA Learning with Partial Payoff Information,” The Economic Journal, 118 (January), 37-59.

Shwartz, Michael, Justin Ren, Erol Pekoz, Xin Wang, Alan Cohen, and Joel Restuccia (2008), “Estimating A Composite Measure of Hospital Quality From the Hospital Compare Database: Differences When Using a Bayesian Hierarchical Latent Variable Model Versus Denominator-Based Weights,” Medical Care, 46 (8), 778-785.

Park, Young-Hoon and Xin Wang (2009), “Online and Name-Your-Own-Price Auctions” in Handbook on Research in Pricing (Vithala Rao, ed), Edward Elgar Publishing, 419-434.

Wang, Xin (2009), “Online Pricing Strategies: Insights and Challenges” in The Handbook of Technology Management. Vol. 2, (Hossein Bidgoli, ed), Wiley, 381-392

“How to get the wedding registry gifts you want,” Boston Globe, June 03, 2014. 

“A New Vantage Point” Marketing News (April 2013), 38-44.

American Marketing Association Doctoral Fellow

William Larimer Mellon Fellowship, Carnegie Mellon University

Gertrude Anthony Scholarship, University Wisconsin-Madison,


“The Role of Media in the Measles’ Outbreak in 2018-2019,” INFORM Annual Conference, Seattle, October 18-23, 2019

“A Social Media Analysis of Nike’s Partnership with Colin Kaepernick,” INFORM Annual Conference, Seattle, October 18-23, 2019

Ad Hoc Reviewer

  • Management Science
  • Marketing Science
  • Journal of Marketing Research
  • Journal of Asian Economics
  • Journal of Cultural Economics

Faculty Advisor, Alpha Mu Alpha Honor Society of American Marketing Association