Geoffrey P. Lantos

Geoffrey P. Lantos

Professor of Marketing

glantos@stonehill.edu
508-565-1205
Meehan 231
Business

Biography

Dr. Geoffrey P. Lantos has served at Stonehill since 1986 and is a Professor of Business Administration and former Marketing Program Director. His current undergraduate teaching areas include consumer behavior, advertising management, new products management, and marketing principles. He previously also taught undergraduate marketing research and graduate-level marketing strategy, promotion management, marketing principles, and business ethics. Prior to Stonehill, Dr. Lantos taught at Bentley University and Michigan University.

Professor Lantos’ areas of research include business and marketing ethics, corporate social responsibility, use of music in advertising, marketing education, and advertising and society. His textbook Consumer Behavior in Action: Real-Life Managerial Applications, was published in 2010 by M.E. Sharpe, Inc. Lantos has published articles in Psychology and Marketing, Journal of Consumer Marketing, Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Marketing Education Review, and Journal of Product and Brand Management, among others. Cases studies by Lantos have appeared in several marketing and business ethics textbooks. His articles on teaching pedagogy have been published in various books and professional and instructional manuals. 

Dr. Lantos has presented refereed papers at international, national, and regional conferences such as the American Marketing Association Summer Educators, Academy of Marketing Science, Decision Sciences Institute, and Christian Business Faculty Association, among others. He has published a number of book reviews in various publications such as Journal of Marketing, Journal of Advertising, Journal of Consumer Affairs, Journal of Consumer Marketing, and Journal of Services Marketing. 

His professional service includes Books Review Editor for Journal of Consumer Marketing (21 years) and Journal of Product and Brand Management (9 years); author of Spotlight Reviews and abstracts writer at Journal of Product Innovation Management; editorial review board member for various journals such as Journal of Marketing Education, Journal of Consumer Marketing, Journal of Product and Brand Management, and Christian Business Academy Review; and ad hoc reviewer for several other journals. He has refereed papers and served as a discussant for various conferences such as American Marketing Association Summer Educators’ Conference (co-track chair, 2010 Marketing Education and Teaching Innovation track), American Marketing Association Winter Educators Conference, and the Product Development and Management Association.  Lantos has served as an invited speaker and panelist on business ethics and marketing education at various conferences, as a reviewer of many textbooks, and several times as outside dissertation reader.

Education

  • Ph.D., Lehigh University
  • M.B.A., University of Rochester
  • B.A., Gettysburg College

Courses Taught

  • Consumer Behavior
  • Advertising Management
  • Marketing Principles
  • New Products Management
  • Marketing Research

Selected Publications, Presentations, & Awards

  • Lantos, Geoffrey P., and Craton, Lincoln G., “A Model Of Consumer Response To Advertising Music” Journal of Consumer Marketing, Volume 29, issue 1, 2012, pp. 22-42. [Contribution to Practice] As of August 1, 1013, this was among the most highly downloaded articles in the Journal for articles published in the past two years, having received 1926 downloads
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  • Lantos, Geoffrey P., “Using Consumer Behavior Theories in the Search for the Meaning of Life,” Christian Business Academy Review, Volume 7, No. 1, Spring 2012, pp. 33-40. • Lantos, Geoffrey P., “Editorial Commentary: Consumer Behavior in Action: Real-Life Managerial Applications, International Journal of China Marketing, Vol. 2, No. 1, 2011, pp. 11-13. (Editor reviewed)
  • Craton, Lincoln G, and Lantos, Geoffrey P., “Attitude Toward the Advertising Music: An Overlooked Potential Pitfall In Commercials” Journal of Consumer Marketing, Volume 28, issue 5, 2011, pp. 396-411. [Contribution to Practice]
  • Lantos, Geoffrey P., Brady, Donald L., and McCaskey, Patrick H, “New Product Development: An Overlooked but Critical Course,” Journal of Product and Brand Management, Volume 18, No. 6, Winter (2009), pp. 425-436. [Learning and Pedagogical Research]
  • Lantos, Geoffrey P., and Cooke, Simon, “Corporate Socialism Unethically Masquerades as ‘CSR’: The Difference between Being Ethical, Altruistic, and Strategic in Business,” Strategic Direction, Vol. 19, No. 6, May 2003, pp. 31-35. Reprint in Jayasimha K R and E Mrudula, Eds. Corporate Philanthropy: A Win-Win Model, 2005, ICFAI University Press, India.
  • Lantos, Geoffrey P., “How Christian Character Education Can Help Overcome the Failure of Secular Ethics Education,” The Journal of Biblical Integration in Business, Fall 2002, pp. 19-52.
  • Lantos, Geoffrey P., “The Ethicality of Altruistic Corporate Social Responsibility,” Journal of Consumer Marketing, Vol.19, No. 3 (2002), pp. 205-228. In 2006 this was the eighteenth most downloaded article in JCM, with 2,165 downloads that year. In 2007 it was the sixteenth most downloaded JCM article ever, with 8,947 downloads. In 2007, it was the twentieth most downloaded article of that year, with 2,310 downloads. In 2006, it was the eighteenth most downloaded article in JCM, with 2,165 downloads that year.
  • Lantos, Geoffrey P., “The Boundaries of Strategic Corporate Social Responsibility,” Journal of Consumer Marketing, Vol.18, No. 7 (2001), pp. 595-630. According to the publisher, this was the most downloaded article from the Journal of Consumer Marketing archive between Sept. 2001 and Sept. 2002, with 2,028 downloads of it during that period. It was ranked number 25 of the top 200 Emerald articles ever downloaded in 2005 out of 50,000 articles in the Emerald database (16th most in 2004) and in the top 1% of all articles ever downloaded from the database). By 2007, it was the second most downloaded article of all the JCM articles published, registering 18,338 downloads. During 2007, it was the second most downloaded JCM article of that year, with 4,823 downloads. During 2006, it was the third most downloaded article of that year, with 4,075 downloads. In 2011 it was the fifth most downloaded Emerald article from 2005 through 2011 with 24,310 downloads. Reprint as “The Boundaries of Strategic Corporate Social Responsibility-Part I and Part II,” in Business Ethics and Corporate Governance Book of Readings, Icfaian Center for Management Research, 2002, pp. 184-199, 200-207. Reprint in Corporate Philanthropy, A Win-Win Model, Edited by E. Mrudula, The ICFAI University Press, Hyderabad, India, 2005, pp. 28-33.
  • Lantos, Geoffrey P., "Motivating Moral Corporate Behavior," Journal of Consumer Marketing, Vol. 16, No. 3 (1999), pp. 222-233. This article received a “highly commended” award from the Editor and Editorial Board of Journal of Consumer Marketing in the MCB University Press Literati Club Awards for Excellence 2000 (announced in Vol. 17 No. 7, p. 571). Reprint, Richardson, John E., Ed. Annual Editions: Marketing 00/01, 22nd ed., Dushkin/McGraw-Hill Inc., 2000, pp. 87-92; Marketing 01/02, 23rd ed., pp. 65-70. Reprint, Richardson, John E., Ed. Annual Editions: Business Ethics 00/01, twelfth ed., Dushkin/McGraw-Hill Inc., 2000, pp. 91-96; Business Ethics 01/02, thirteenth ed., pp. 94-99.
  • Lantos, Geoffrey P., "Motivating Students: The Attitude of the PROFESSOR," Marketing Education Review, Vol. 7, No. 2 (Summer 1997), pp. 27-38.
  • "Faculty Internships: A Means to Bridge the Academician-Practitioner Gap," Journal of Product and Brand Management, Vol. 3, No. 4 (1994), pp. 15-30. • Lantos, Geoffrey P. and Shibli, Mohammed, "LEARNER Principles Should Be Practiced by Excellent Marketing Professors," Marketing Education Review, Vol. 2, No. 3 (Fall 1992), pp. 17- 25.
  • Lantos, Geoffrey P., "Evaluating Written Work: You Get What You Expect," Issues and Inquiry in College Learning and Teaching, Vol. 15, No. 3, Spring/Summer 1992, pp. 79-86.
  • Lantos, Geoffrey P., "Advertising: Looking Glass or Molder of the Masses?” Journal of Public Policy and Marketing, Vol. 6, 1987, pp. 104-128. Also donated to American Association of Advertising Agencies reference library and to the American Advertising Museum in Portland, Oregon.
  • Lantos, Geoffrey P., "An Ethical Base for Marketing Decision Making," Journal of Consumer Marketing, Vol. 3, No. 4, Fall 1986, pp. 5-10; Journal of Business and Industrial Marketing, Vol. 2, No. 2, Spring l987, pp. 11-16. Reprint, Richardson, John E., Ed. Annual Editions: Marketing 89/90, 11th ed., Dushkin Publishing Group, Inc., 1989, pp. 82-87. 90/91, 12th ed., 91/92, 13th ed., Reprinted in Richardson, John E, Editor, Annual Editions: Business Ethics 89/90, Dushkin Publishing Group, Inc. 1989, 90/91, Second Ed.; 91/92, Third Ed. Reprinted in Christian Business Faculty Association newsletter (CBFA), Vol. 1, No. 2, Summer 1987, pp. 11-16. Listed with CBFA Clearing House, Summer 1989.
  • Lantos, Geoffrey P., and Horton, Raymond. "The Influences of Inherent Risk and Handled Risk on Consumer Risk Reduction Strategies," Journal of the Academy of Marketing Science, Fall, 1983, pp. 358-381.
  • Lantos, Geoffrey P., "An Improved Research Methodology for Studying Consumer Information Processing Behavior," Journal of the Market Research Society, January, 1982, pp. 29-45.
  • Lantos, Geoffrey P., “Rational Consumer Behavior and The Christian Consumer,” Proceedings of the Christian Business Faculty Association Annual Conference on the Future of Business Education: Leveraging our Past and Building our Future, October 17– 19, 2013 Olivet Nazarene University, Bourbonnais, IL. Best Teaching Practices Track. [Learning and Pedagogical Research]
  • Lantos, Geoffrey P., “Using Theories of Consumer Behavior in the Search for the Meaning of Life,” Proceedings of the Christian Business Faculty Association Annual Conference on Equipping for the Marketplace, Southeastern University, Lakeland, Florida, October 21-23, 2010. Best Teaching Practices Track. It won the best marketing paper award in the track. [Learning and Pedagogical Research]
  • Craton, Lincoln G., and Lantos, Geoffrey P., “Toward A Comprehensive Model of Consumer Response to Advertising Music,” 11th International Conference on Music Perception and Cognition,” Poster Session August 23-27, 2010, Seattle Washington. Structured abstract published in the Proceedings and short abstract in the program guide. [Discipline Based]
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  • Lantos, Geoffrey P., “Making Microeconomics Real and Relevant for Marketing Majors,” Proceedings of the Christian Business Faculty Association Annual Conference on Business in a Life of Faith, 2009, John Brown University, Rogers, AR, October 15-17, 2009. Best Teaching Practices Track. [Learning and Pedagogical Research]
  • Lantos, Geoffrey P., Making the Consumer Behavior Course More Interactive,” Proceedings of the Christian Business Faculty Association Conference on Integrating Faith and Business, Point Loma Nazarene University, San Diego, CA, Oct. 13-15, 2005. Teaching Practices Interactive Track. (I was unable to present it when I came down with stomach flu right before the conference.) [Learning and Pedagogical Research]
  • Lantos, Geoffrey P., “The Ethicality of Altruistic Corporate Social Responsibility,” Christian Business Faculty Association 2001, October 18-21, 2001, Chicago, IL.
  • Lantos, Geoffrey P., “How Christian Character Education Can Help Overcome the Failure of Secular Ethics Education,” Northeast Business and Economics Association Conference, Sept. 27- 28, 2001, Windsor Locks, CT.
  • Lantos, Geoffrey P., “Finding an Ethical Foundation in Biblical Faith,” Christian Business Faculty Association 2000, October 19-22, 2000, Buffalo, NY. • Lantos, Geoffrey P., "Motivating Students: It's All In the Attitude of the PROFESSOR," Christian Business Faculty Association 1997 Proceedings, October 23-26, 1997.
  • Lantos, Geoffrey P., "Faculty Internships: A Means To Bridge the Academician-Practitioner Gap," Christian Business Faculty Association 1995. Proceedings, October 5-8, 1995.
  • Lantos, Geoffrey P., "Tim Miner's Concord Vegetable Corporation Internship Journal," Eastern Case Writer's Association Proceedings of Cases in Progress 1995. pp. G1-G42.
  • Lantos, Geoffrey P., "Teaching Business Ethics: A Dissenting View," Christian Business Faculty Association 1993 Proceedings, October 7-10, 1993, pp. 71-87.
  • Lantos, Geoffrey P., "An Investigation into the Use of LEARNER Principles by Excellent Marketing Professors," (with Mohammed Shibli), Proceedings of the Atlantic Marketing Association, 8th Annual Conference, October 7-10, 1992, pp. 138-142.
  • Lantos, Geoffrey P., "Tricks of the Trade: Enhancing Your Professional Development as a Marketing Educator," Proceedings of the Atlantic Marketing Association, The Annual Conference, October 4-7, 1989, pp. 39-43. Circulated by Professor Kim Rotzoll, University of Illinois, at the Freedom Forum for New Advertising Educators, Summer 1995. Included in a readings packet for practitioners moving to academe by AEJMC Advertising Division and made available on the AEJMC Advertising Division link to the University of Texas Website, 1999.
  • Lantos, Geoffrey P., "Tricks of the Trade: Achieving Excellence in Undergraduate Marketing Education", American Marketing Association Summer Educators' Conference Proceedings, August 1988, p. 137. (Abstract). Reprints, Zikmund, William, and D'Amico, Michael, Course Development Guide to Accompany Marketing, 3rd edition, New York: John Wiley and Sons, Inc., 1989, pp. 459-471; Pride, William M. and Ferrell, O.C., Marketing: Concepts and Strategies, 6th ed., Lecture Enrichment Series, Boston: Houghton Mifflin Co., 1989, pp. 192-209. Used as a handout at the 1990 Decision Science Institute Conference panel discussion on teaching excellence, San Diego, Nov. 1990.
  • Lantos, Geoffrey P., "Specialty Advertising: The Overlooked Medium" (with Allen R. Miller), Academy of Marketing Science Proceedings (Developments in Marketing Science), May 1987, pp. 270-273.
  • Lantos, Geoffrey P., "Manipulating Perceived Risk by Information Values," (with Raymond L. Horton), Decision Sciences Institute Proceedings, April 1987, pp. 277-279.
  • Lantos, Geoffrey P., "A Theology of Marketing Ethics," Christian Business Faculty Association (CBFA), October 9, l987; Southern Marketing Association Marketing Ethics Conference Proceedings, November 3, l987. Listed with CBFA Clearing House.
  • 2000 Outstanding Intellectuals of the 20th Century (1999-2000)
  • The 20th Century Award for Achievement (1999-2000)
  • International Man of the Year (1998-99) (1999-2000) (2000-2001)
  • Outstanding People of the 20th Century (1999, 2000)
  • International Who’s Who of Intellectuals (1998, 1999)
  • Who's Who in the Media and Communications (1997, 1998)
  • Dictionary of International Biography (1993, 1998, 1999)
  • Men of Achievement (1992)
  • Personalities of America (1992)
  • The Platinum Edition Who's Who Worldwide (1992)
  • Two Thousand Notable American Men (1992) (1993)
  • Who's Who Among Rising Young Americans (1990) (1991)
  • Who's Who in Advertising (1989-1990)
  • Who's Who in American Education (1989-1990)
  • Who's Who in the East (1988-1989) (1989-1990) (1990-1991) (1991-1992)
  • Who's Who of Emerging Leaders in America (1990) (1991)

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