So your organization is engaging in a variety of digital marketing strategies, and everyone seems happy with them. But how do you know they’re working as hard as they should be?

If you're feeling unsure about all those metrics and calculations, our webinar on marketing analytics on Tuesday, April 21, is for you. We'll break down useful types of analytics into basic categories and talk about ways to determine the "short list" that will be most useful to you and your organization.

This material is a sneak preview of one of Stonehill's summer graduate courses in the Integrated Marketing Communications Master’s Degree Program: IMC 613 Digital Marketing. The class explores many relevant digital marketing topics and includes a simulation in which students can execute campaigns and analyze the resulting metrics.