Creativity Workshop: Slaying the Creativity Myth

Alumni Hall, Stonehill College

In this three-hour workshop, Stonehill Professors Lee McGinnis and Kirsten Whitten will provide insights on the key differences between creativity and innovation, fostering environments and attitudes that support being creative, and how to be exemplars of creativity. Lee will explore why some companies and individuals continue to be innovative while others languish in creative deserts.

Workshop participants will learn how to establish links between disparate concepts and objects—a key aspect of creativity. Participants will also learn how to optimize the impact of their creations by keeping a focus on value propositions and by understanding what consumers want and desire. Most importantly, participants will discover that the so-called “creative” types do not monopolize creativity; it’s a skill that can be taught, fostered, learned and shared.

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