Bob Seraphin is principal and founder of Seraphin Communications. Over his 30 years as a corporate manager and consultant, Bob has specialized in investor relations, the marketing of financial products and services, and improving the financial literacy of employees in client companies. In his corporate life, Bob was senior vice president and marketing director for Wachovia Retirement Services, where he raised the public profile of the business.

Through much of the ‘90s, Bob built and managed the marketing communication and investment education capabilities at Fidelity Investments institutional retirement services. In the ‘80s, he was a communication consultant and regional practice leader for Towers Perrin, one of the world’s largest human resource management consulting firms. Early in his career, Bob was corporate communications director at large industrial companies, and a Navy pilot and public affairs officer.


  • B.S., Economics, Villanova University
  • M.S., Public Relations, Boston University

Research Interests

  • Organizational communication
  • Employee attitudes
  • Business and financial literacy

Courses Taught

  • Public Relations I: Principles
  • Public Relations II: Practices