AACSB Accredited
Stonehill’s business program is accredited by AACSB International, placing us within an elite group of higher education institutions that make up less than 6% of the world’s business schools.
Marketing Major
The Marketing major at Stonehill helps develop the ability to analyze and respond to the opportunities and challenges facing marketing managers in order to effectively, efficiently and ethically serve and satisfy an organization’s customers.
Marketing majors leverage caring, creativity and business savvy
At organizations that range from Oracle to Boston Children’s Hospital, graduates are empowered to thrive in a diverse array of industries.
Program Overview
Marketing is the business function that identifies and anticipates customers’ needs and wants, creates products to satisfy those desires, and then delivers those products through various techniques of pricing, distribution and promotion.
The marketing major in Stonehill's Meehan School of Business is designed to provide the knowledge and experience students need to launch into a marketing career as well as the critical thinking skills they will need as they advance to more senior management positions. A marketing degree can be applied in numerous specialized institutions, such as:
- Advertising agencies
- Healthcare organizations
- Marketing research firms
- Management consultants
- Service organizations
- Retailing, wholesaling and manufacturing companies
A Valuable Liberal Arts Foundation
Marketing students at Stonehill graduate not only with the skills necessary to succeed professionally but also with a valuable liberal arts foundation and a commitment to service inspired by our Congregation of Holy Cross founders.
In addition to completing required courses in Marketing Principles, Marketing Research, Consumer Behavior and Marketing Strategy, students also take three elective marketing courses in areas such as:
- Sales Management
- Advertising Management
- Business-to-Business Marketing
- Healthcare Marketing
- New Product Management
- Sports Marketing
- Digital Marketing and Entrepreneurial Strategies
- Social Media Marketing
- Global Marketing
- Select Graphic Design and Communication courses
I met some amazing people at Stonehill and shared incredible adventures with them. These experiences helped build the courage it took to create my own company from nothing.
Where Our Graduates Work
Stonehill’s marketing graduates go on to work at a range of notable organizations. Continue exploring where Stonehill graduates work.
Recent Accolades
Organizations involved in assessing U.S. colleges and universities continually cite Stonehill as being among the best in the nation when it comes to value, outcomes and a commitment to making the world a better place. See full list of accolades.
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WSJ “Value Added” Formula Rockets Stonehill Higher in Rankings
Stonehill moved up 62 places in this year’s WSJ “America’s Best Colleges 2024” rankings, putting it in the top 12 among Massachusetts schools and top 6% nationally.
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Princeton Review Ranks Stonehill in Top 20 in U.S. for Quality of Life
After considering input from 165,000 students at colleges and universities across the country, The Princeton Review recently ranked Stonehill College 19th out of 389 schools for quality of life.
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Money Magazine Ranks Stonehill Among Most Elite Colleges in U.S.
Less than 20% of the 700 schools on Money’s 2023 Best College list, including Stonehill, received 4.5 stars or higher in the magazine’s 5-star rating system.
Sample Courses
Marketing Research
BUS 341
This course discusses the tools and techniques available for gathering, analyzing, and using information to aid marketing decision making. It covers topics such as problem definition, research design formulation, measurement, research instrument development, sampling techniques, data collection, data interpretation and analysis, and presentation of research findings. Skills acquired are used in a survey research project.
Sports Marketing
BUS 348
This course examines the marketing of sports products and marketing through sports, or how companies use sports platforms to brand and market their products. Content specific to sports includes fan behavior, sponsorship, leveraging, licensing, and endorsements. Marketing strategies will incorporate traditional segmentation, targeting, positioning, and marketing mix components.
Digital Marketing & Entrepreneurial Strategies
BUS 443
This course discusses digital marketing strategies and electronic commerce, including the process of buying and selling goods, providing services, and managing information over networks and within organizations. It covers the marketing of goods and services using digital channels and tools, including websites, social media, and mobile applications. The course also covers major considerations for entrepreneurs and small business owners when choosing and using technology.
Global Marketing
BUS 448
This course covers the marketing of goods and services in the international environment, the activities that take place within the firm preparing to enter the international marketplace, and the issues relevant to coordinating the marketing activities of the multinational corporation. It emphasizes the cultural, economic, and political factors affecting marketing strategies. Has extensive use of case studies.
College Factual Ranks Stonehill Marketing Program Among Best in U.S.
The marketing program at Stonehill College has been recognized as one of the top places in the country to study marketing by College Factual.
#2
Best Value
Stonehill is ranked in the top 5 for marketing, being named the 2nd best marketing program in the state for value.
#4
Highest Paid
Stonehill is ranked in the top 5 for marketing, being named the 4th highest paid graduates in the state.
#56
2020 Marketing Program
Stonehill College’s Marketing program was ranked #56 out of 415 schools nationwide. This puts the school’s program in the Top 15% of all Marketing programs in the United States.
Outside Partnerships & Special Programs
Stonehill College has developed academic affiliations with colleges and universities that enable our students to augment the degree they earn at Stonehill with graduate and undergraduate degrees that further enhance their opportunities.
Pair Your Degree With a Master's Degree in Business
The Skyhawk Accelerated Dual Degree allows Stonehill students to earn a bachelor's degree and master's degree in five years. Eligible students receive early and expedited admission to their graduate program of interest and can begin working toward a master's degree in marketing or data analytics during their senior year.
Common questions about a marketing major
If identifying and anticipating customers’ needs and wants, creating products to satisfy those desires, and then delivering those products through various techniques of pricing, distribution, and promotion sounds right for you, then consider a major in marketing at Stonehill. Learn more
The best part about the Marketing program at Stonehill College is that it can take you where you want to go — whether that means majoring in marketing, minoring in it, or even creating an interdisciplinary minor with it. Learn more
If you major in marketing, what can you do with it? What type of jobs can you find and what kind of salaries do those jobs pay? Learn more
The short answer is a full-time student will finish a Bachelor of Science in Business Administration in Marketing in four years. Learn more about what you can expect during that time.
Learn more about tuition and other expenses associated with a marketing major.
Contact Information
Eddie Rhee
Professor of Marketing, Marketing Department Chair, Integrated Marketing Communications Program Director
Business
Featured Stories
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Stonehill graduate, Zachary Soulier ’14, account executive with the Boston Celtics recently came to campus to provide an insider’s perspective on how to build a successful career in professional sports operations.
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On opening day of the Major League Baseball season, the Leo J. Meehan School of Business hosted Adam Grossman, Executive Vice President and Chief Marketing Officer of the Boston Red Sox.