Creativity Workshop: Slaying the Creativity Myth

Professional Development Workshop

Friday, October 19, 2018 at 10 a.m. until 2 p.m.

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In this three-hour workshop, Stonehill Professors Lee McGinnis and Kirsten Whitten will provide insights on the key differences between creativity and innovation, fostering environments and attitudes that support being creative, and how to be exemplars of creativity. Lee will explore why some companies and individuals continue to be innovative while others languish in creative deserts.

Workshop participants will learn how to establish links between disparate concepts and objects—a key aspect of creativity. Participants will also learn how to optimize the impact of their creations by keeping a focus on value propositions and by understanding what consumers want and desire. Most importantly, participants will discover that the so-called “creative” types do not monopolize creativity; it’s a skill that can be taught, fostered, learned and shared.
Participants will learn or understand:

  • The differences between creativity and innovation.
  • The key tenets of creativity and how to apply these tenets in life and work.
  • Exemplars of creativity and what makes them creative.
  • Creativity enablers and how to apply them in the workplace.
  • How to become more creative in our everyday lives.
  • How to make communication more impactful to audiences.
  • How to make others around us more creative and excited by creativity.

Lunch will be provided.