Kristin McGillicuddy

Adjunct Professor

B.A. University of S. Carolina (1988)
M.B.A. Georgia State University (1996)
C.S.S. Harvard University (2002)

E-mail: kmcgillicuddy@stonehill.edu
Phone: (508) 565-1963
Office: Stanger, B05

Kristin has held senior marketing and sales positions across various industries in companies such as Kids II, Marketing Advocate, Dorel Juvenile Group, The First Years, Princess House and Pet Food Experts. Her experience includes management and consulting work in the areas of marketing strategy, product development, business development, innovation, marketing communications, marketing research, sales, and brand management. Industries and areas of experience include consumer goods, direct selling, pet food & supplies, specialty foods and juvenile products.

She is currently Director of Business Development at Product Insight Inc., a product development firm outside of Boston. PI’s talented team of industrial designers and mechanical engineers focus on medical devices, consumer goods, high-tech and industrial product development. Kristin is responsible for business growth, new client acquisition, website management, social media, contact management, public relations, trade shows and effective planning of resources.

Selected Publications, Articles & Presentations:
Book review contributor - Journal of Consumer Marketing, Journal of Product & Brand Management (ongoing)

Courses Taught:

• New Products Marketing
• Marketing Strategy
• Marketing Principles
• Marketing Research
• E-Commerce