Strategic Planning Through StorytellingJanuary 29, 2013
9:00 AM - 12:00 PM
Joseph W. Martin, Jr. Institute Auditorium, Stonehill College, 320 Washington Street, North Easton, MA 02357
Sponsored by: Rockland Trust
Strategic Planning Through Storytelling
Facilitated by:Professors Brian Glibkowski & Lee McGinnis and Abby Schommer, Stonehill College
"When forced to work within a strict framework the imagination is taxed to its utmost-and will produce its richest ideas. Given total freedom the work is likely to sprawl." -T.S. Eliot
Participants will learn a narrative framework for strategy that is centered around six questions of narrative (what?, why?, how?, who?, when?, where?). By asking and answering these six questions, the workshop will use the structure of narrative to develop better strategy and tactics at all levels (organization, department, project, or discrete decision). The workshop will recast strategy in approachable, powerful, and scalable narrative-structure.
This workshop will address:
· Key components of effective story and strategy
· Modeling strategy (at all levels) in terms of a story
· Measuring your organization's strategies
· Using hidden concepts to strategize in more profound and meaningful ways
· How the latest marketing, management, and strategy theory can inform long-range planning
All participants will be provided an actionable framework that can be used for your organization's important day-to-day and long range decisions.
Sarah Varadian at (508) 565-1856 or firstname.lastname@example.org