This course will explore how social media works, why social media matters, and how to develop a successful social media strategy. The course will discuss how businesses can integrate social media strategy into their existing marketing infrastructure, customize and deliver social media strategies through channels relevant to the customers, and create social media campaigns across several key social platforms. It will also examine important ethical issues using social media.
Prerequisite(s): BUS 206 Quantitative Analysis and BUS 340 Marketing Principles
Course may be applied to the Entrepreneurship minor.
Faculty will contact all students after the May 22nd registration deadline with course instructions. Students should expect to dedicate approximately 17 hours of course related work per week.