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Request for Publicity / Public Relations Support

To assist Communications and Media Relations (CMR) in reviewing your request for promotional support, please read the following information and complete the form below.  If you have read this before, please go directly to the form.

Our Goal
Our goal is to promote Stonehill and members of our community to local, regional and national media. In doing so, we must be selective in choosing newsworthy stories and matching them with the appropriate media outlets. Dealing with the media is not an exact science; however, we work to strategically promote stories that highlight Stonehill students, faculty, administrators, programs and events.

News on the Web
We place most  press releases on the Stonehill web site.  Please note that the home page is reserved for high-profile events and news.  Often releases are posted on the Stonehill News page which is linked prominently off of the home page.  

Sharing Your Ideas
While we cannot accommodate every request for media coverage, we do welcome and consider each story idea. Please continue to inform (CMR) of all story ideas. It is only with your input that we can fully represent Stonehill to the best of our ability.

Information Needed
Please note that we work to promote events and news stories from many different areas of the College.  Much of what CMR does is time-sensitive and deadline-driven. If you would like an event publicized, please provide us with confirmed details at least two weeks (14 days) prior to the event.

Tips
To determine what makes a good news story, please visit Publicity Tips.

Request for Publicity/Public Relations Form

Name: Today's Date:

Department:

Campus Phone Number:   Email Address: 

Story Promotion

Briefly outline the story idea that you would like CMR to promote:  

From your perspective, what makes this story newsworthy?  Why is this story significant?:  

Event Promotion

If you are seeking event promotion, please provide confirmed details of the event:
Event Date:  Time:

Location:   Event Title:

Is this event open to the public? Yes No

Description of the event and speaker names: 

Photography

If you are seeking photography for this story idea or event, please complete the following questions. Please be sure that either the Story Promotion or Event Promotion section above is completed. 

 What type of photos need to be taken: 
Group Shots  How many?    Candid Shots

How will you be using the photos? 
In a print publication  For the Web  As stock photography

What time would you like the photographer to arrive/depart the event?
Arrival time:   
Departure time:
     Or, check here, if you prefer for the photographer to remain at the event until he/she feels he/she has captured enough images.

Please note: The requestor is responsible for:

  • covering the cost for a photographer and print copies.  CMR may help schedule the photographer for the event or pass along photographer contact information for the requestor to schedule.
  • providing the photographer with specific photos that need to be taken and for being the main event contact for the photographer. 

Media Coverage

Is this promotion time-sensitive?:  Yes  No (For instance, does it tie in with a current event?; does it have to do with a newly released publication or study?) Explain:

What audience to you wish to reach? 
Internal Local Community Regional National

What type of coverage are you seeking? 
Stonehill Web   Newspaper  Television  Radio 
Stonehill Alumni Magazine Summit 

Please Note: The Office of Communications and Media Relations reserves the right to review the information and determine whether or not a press release will be written and distributed. 

Last updated 07/07/2006
Stonehill College | 320 Washington Street, Easton, MA 02357 | 508-565-1000