Brand Identity Standards
Stonehill College is competing with academic institutions across the nation and around the globe. Given this dynamic environment, it is increasingly important for us to express a single, compelling voice in everything we do.
The totality of the logo, visuals, and words we use to describe the College will enable us to establish and maintain a clear, unified brand identity, both within the College community and beyond.
This website provides general guidelines for the visual and verbal articulation of the Stonehill College brand, as well as specific directions for the application of our updated logo and related elements. We recommend that you refer to this guide whenever you develop marketing communications.
Our Environmental Responsibility
When sourcing printing types and paper stocks it is important to consider your environmental responsibility.
Professional printing guidelines
Choose paper that utilizes post-consumer waste (PCW), from sustainable sources, elemental chlorine free (ECF), uncoated, Forest Stewardship Council (FSC) certified and/or made by renewable energy sources like wind or solar power.
Use non-toxic water-based vegetable or soy inks instead of petroleum-based inks. Look for a printer that uses renewable energy sources. Try waterless printing, which eliminates the dampening systems used in conventional printing. Digital printing, which avoids the film and chemicals in traditional printing processes, is another good alternative. Digital printing is also more economical for smaller quantities.
Conserve ink use by determining whether print projects need to be full color. A two-color or single color design can be just as effective.
You can also save paper by using standard press sheet sizes and synchronizing the printing of projects that use the same paper stock.
Evaluate if projects need to be printed. Could the information be promoted digitally?
The College’s supplier, W.B. Mason, provides a wide range of different paper sizes, shades and quality levels from budget 'own-brand' paper to more premium
ranges. Their product range includes a number of environmentally friendly, recycled or FSC accredited papers. Use the College's Document Center to print small runs and ask for recommendations on sizes that are best run with them.
Preferred Professional Printing Substrates
High End Paper Option - McCoy by Sappi
McCoy Gloss 100# Cover or Text
McCoy SIlk 100# Cover or Text
Economical Paper Option -- Flo by Sappi
Flo Gloss 100# Cover or Text
Flo Silk 100# Cover or Text
Boasting 10% PCW, FSC and SFI Chain of Custody and SFI Fiber Sourcing certifications. 100% of the electricity used to manufacture Flo sheets is generated using Green-e certifiec renewable energy.
Super- Economical Paper Option -- Creator
CreatorSilk 100# Cover or Text