Brand Identity Standards
Stonehill College is competing with academic institutions across the nation and around the globe. Given this dynamic environment, it is increasingly important for us to express a single, compelling voice in everything we do.
The totality of the logo, visuals, and words we use to describe the College will enable us to establish and maintain a clear, unified brand identity, both within the College community and beyond.
This website provides general guidelines for the visual and verbal articulation of the Stonehill College brand, as well as specific directions for the application of our updated logo and related elements. We recommend that you refer to this guide whenever you develop marketing communications.
Various graphic elements have been developed to be used with each other or alone to form a consistent base for the College's brand language. These components add a unique and distinctive personality. They generate brand recognition and create an underlying and consistent structure for all of our communications.
The divot is a useful graphic element to draw attention to a certain section of a layout, placed in conjunction with the logo, or to create a natural starting point for body copy. Generally one divot feature per page/spread should be used to keep things clean and simplistic.
The tag element can be used to hold a caption, quote or even the logo. It can bleed off the edge of the page and can be practially any size. Be sure that three sides of the tag are within the layout and only one edge is bleeding off the page.
The outline type element can be used for a headline or call to action. Be sure to use it sparingly.
Rounded corners can be used in multiple configurations to create visual elements, text boxes, image boxes, or graphic interest on their own.