Brand Identity Standards

Stonehill College is competing with academic institutions across the nation and around the globe. Given this dynamic environment, it is increasingly important for us to express a single, compelling voice in everything we do.

The totality of the logo, visuals, and words we use to describe the College will enable us to establish and maintain a clear, unified brand identity, both within the College community and beyond.

This website provides general guidelines for the visual and verbal articulation of the Stonehill College brand, as well as specific directions for the application of our updated logo and related elements. We recommend that you refer to this guide whenever you develop marketing communications.

Color Palette

Dominant Color

 

Stonehill Purple

Stonehill Brand Color

For Print
Pantone: 268 C
CMYK: 90, 100, 0, 0


For Web
HEX: #551A8B
RGB: 85, 26, 139

 

 

Secondary Colors

Secondary Blue

Stonehill Brand Color

For Print
CMYK: 50, 0,15, 0


For Web
HEX: #77CED9
RGB: 119, 206, 217

 

Secondary Green

Stonehill Brand Color

For Print
CMYK: 35, 0, 100, 20


For Web
HEX: #92AE2A
RGB: 146, 174, 42


Graphic Language