Brand Identity Standards
Stonehill College is competing with academic institutions across the nation and around the globe. Given this dynamic environment, it is increasingly important for us to express a single, compelling voice in everything we do.
The totality of the logo, visuals, and words we use to describe the College will enable us to establish and maintain a clear, unified brand identity, both within the College community and beyond.
This section of the website provides general guidelines for the visual and verbal articulation of the Stonehill College brand, as well as specific directions for the application of our updated logo and related elements. We recommend that you refer to this guide whenever you develop marketing communications.
The Stonehill College logo is a wordmark that features clean lines and a classic, strong appearance. Like the Stonehill brand it is straightforward, clear and timeless. The wordmark uses Stonehill's traditional typeface and is versatile in a variety of applications.
The wordmark should be used as the principal symbol of Stonehill College. It should appear on all official Stonehill College publications and other communication tools.
Stonehill Logo (download .ZIP)
Since the master logo is the common thread throughout Stonehill's communications, it should be your starting point in the creation of all marketing materials. Deliberate, consistent placement of the logo will establish the College’s name and institutional credence without distraction from your message. There are very specific guidelines regarding the use of the logo.
The logo must be present on all college communications
As the primary graphic identity for the institution, the logo must appear on all communications, including brochures, stationery, business cards, and the website.
Treat the logo as artwork, not as typography
The master logo is the College’s single most important visual element and should be treated as a graphic icon. It is artwork, not a typeface.
Never manipulate the logo in any way
This rule includes but is not restricted to type, rules, surrounding boxes, shadows, outlines, and embellishments.
Master Logo Placement
Give the logo its own space
Balance is an essential feature of good design. Graphics, imagery and text must all be balanced on the page so that each is able to speak clearly. Placing any element too close to the master logo diminishes its importance.
A clear zone of “H” (H = logo height) around the logo will give it the room it needs to stand out.
The logo must appear on front cover
Place the master logo on the front cover of all printed promotional collateral materials intended for external audiences (prospective students, parents, etc.). For all printed collateral materials intended for internal audiences, place the master logo on the front cover or the back cover.
Use of the Logo
The College's logo is used to identify an official publication, presentation, promotion or website of Stonehill College. If the use falls outside official use, you will need to gain permission from the marketing office in advance.
Whenever possible, the master logo should appear in Stonehill College's purple. The Pantone Matching System (PMS) is the industry standard for color matching available to professional printers and designers. When printing spot colors, PMS 268C* has been named the College's purple. When printing CMYK a 90/100/0/0 value has been established. For the web and on screen a HEX value of #551A8B has been established. The Stonehill College logo should never be represented in any other colors. Use only 100 percent of the officially designated shades and always insist upon accurate color matching, as poorly matched colors will weaken the impact and effectiveness of our logo.
* PMS 268 C has replaced PMS 267 C as Stonehill's purple. PMS 268C is a slightly deeper purple which is much easier to match when printing with four color process or applying on screen.
Black and Reverse Logo
If reproduction constraints prevent the use of color (Stonehill purple), use one of the optional black-and-white versions of the logo: all-black or reverse.
You can download the appropriate logo files on the marketing downloads section of the Stonehill web site. To download files, you will need a valid faculty or staff login.
Departmental Logos (For Inward Facing Communications)
The Departmental names work with the logo as shown above. This relationship is designed for inward facing communications only. The size relationships are determined by the departmental name length. The departmental name should not extend beyond the bounds of the logo. The departmental name should be set in Frutuger Roman, centered underneath the Stonehill wordmark and the tracking should be no less than 100. If you would like one of these to use for your department please contact us.