Brand Identity Standards
Stonehill College is competing with academic institutions across the nation and around the globe. Given this dynamic environment, it is increasingly important for us to express a single, compelling voice in everything we do.
The totality of the logo, visuals, and words we use to describe the College will enable us to establish and maintain a clear, unified brand identity, both within the College community and beyond.
This section of the website provides general guidelines for the visual and verbal articulation of the Stonehill College brand, as well as specific directions for the application of our updated logo and related elements. We recommend that you refer to this guide whenever you develop marketing communications.
Introduction
In order to continuously strengthen our unique identity and build our reputation, it is important for the college to present a differentiated and relevant brand and compelling and consistent visual identity. This Brand Identity Standard site is a guideline for everyone in the college so that we can maintain a consistent visual identity and manage the brand for the college as a whole.
With the application of our brand and logo standards, we have better control over our identity and the image we want to project. There is one look, one voice – a common element that runs through all of our materials no matter what format, size or color. The Stonehill College logo and brand provide that uniformity.
There is uniformity to where the Stonehill College logo appears, its colors and the typography used. These standards offer a flexible framework to design within and
yet, deliver a consistency that is unmistakably recognized as belonging to Stonehill College.
The Stonehill College Brand Identity Standards addresses the major issues of communication applications, but cannot possibly address every design situation that may arise. These standards do, however, establish an overall groundwork for design execution and strategy. In addition, internal experts are available to assist you as necessary. Please feel free to contact them as your need arises.
